4 Underrated Tech Trends in ‘21
This blog post is a follow-up to last month’s 4 Overrated Tech Trends in ’21. After covering the 4 overrated trends, we wanted to take a look at the other side of the coin.
For context, MicroStrategy hosted a webinar earlier this summer where four leading industry analysts met for a discussion about the state of the analytics market in the wake of Covid-19. Naturally, opinions were flying back and forth — and the conversation moved to the most overrated and underrated technology trends in analytics for 2021.
The analysts present included the following leading voices in the data and analytics industry. Mike Gualtieri is the Vice President and Principal Analyst at Forrester Research. David Menninger is the Senior Vice President and Research Director at Ventana Research. Robert Tischler is Managing Director and Senior Analyst at the Business Application Research Center (BARC) Austria. And R “Ray” Wang is the Principal Analyst, Founder and Chairman of Silicon Valley-based Constellation Research.
Speaking on overrated trends, Ray opened the debate and brought up data preparation and data quality as still being an ongoing challenge. Data is at the center of analytics, but making the right decisions can only be achieved by using trusted data. At the end of the day, it is not so much about having more data than having high-quality, trusted data from which to act upon.
At MicroStrategy, we believe analytical governance is a serious matter, and empowering the business to use trusted and shareable data is essential. Our semantic graph makes it possible to share a single version of the truth across the entire organization. Learn more about MicroStrategy’s platform and what it can do for you.
Mike articulated how operations research constraint optimization is possibly the next technology enterprises need to invest in. These mathematical techniques are used to optimize scarce resources, so applying them in as many places as possible across the organization can significantly impact the bottom line.
At MicroStrategy, we believe that organizations should be able to easily bring new AI/ML or data science technology to their ecosystem. Selecting a BI and analytics vendor that is open and can easily integrate with any tool in the landscape is a prerequisite to success. Learn more about MicroStrategy’s open architecture.
Dave focused in on collaboration and how nobody makes decisions solo. More often it takes a team to analyze the situation and make a recommendation. It requires constant collaboration to identify a change, understand the situation, and respond accordingly. This is something COVID has highlighted the need for — especially in a remote work environment. While the number of collaboration tools like Zoom and Slack we are using daily has greatly increased, collaboration itself can remain difficult.
At MicroStrategy, we believe collaboration needs to be at the center of your BI and Analytics solution. Easily augmenting and sharing contextual insights in all of these collaboration tools is essential. To get there, we recommend exploring how your organization can collaborate using HyperIntelligence, Dossier, and Library. See them in action here.
Finally, Robert closed with the issue of reporting. Users and organizations always think about the next flashy graphic, the self-service capabilities, and all of the bells and whistles that BI and Analytics vendors push to market. But at the end of the day, a good report that has numbers you can trust and that you can easily go back to can go a long way for most business users.
At MicroStrategy, we believe the key to success is to support all use cases, from self-service to institutional reporting, and to provide the flexibility to combine both. Learn what makes MicroStrategy the leader in Enterprise Analytics.
