A Magical Experience: Disney’s Data & Analytics Conference

Catherine Farley
MicroStrategy
Published in
3 min readAug 22, 2023

To say that our time at Disney’s Data & Analytics Conference in Orlando, FL, was magical would be an understatement. This was a dream come true, and I am still pinching myself to make sure I’m not living in a fairy tale. Exhibiting, sponsoring, and speaking at this prestigious event was not only an honor, but it also proved to be a significant milestone for MicroStrategy.

From the onset, our booth felt like the hotspot of innovation. The energy and curiosity from the visitors were palpable. Every moment was filled with rich discussions, insights, and shared enthusiasm for the future of AI and data analytics. Being overrun with visitors meant more than just numbers — it signified the shared passion and excitement of professionals from all over the world converging to reimagine the future together. I am truly grateful for these interactions and the feedback we received.

Then came our speaking session — ‘From Data to Action: Maximizing Value with Analytics and AI.’ To see the room packed, with attendees even standing at the back, was a testament to the relevance and importance of our topic. Hugh Owen and Holly Stevens took the stage, and the atmosphere was electric.

The duo delved deep into the rapid advancements in AI technologies and their transformative power on data analytics. It’s astounding to witness how AI is rewriting the rules, and changing the game in data collection, analysis, and interpretation. With every slide, Hugh and Holly painted a vivid picture of a future brimming with possibilities.

But what truly stood out was the segment on AI-powered analytics transforming how we can distribute intelligence everywhere. In today’s hyper-connected world, reaching the right audience at the right time is crucial. With data-driven insights fueled by AI, businesses can maximize their global reach and enhance user experiences like never before.

Reflecting on the event, it’s hard not to think about our happy hour — a casual event that turned into a significant networking powerhouse. Expecting a handful of professionals, we were pleasantly overwhelmed to see twice as many attendees, each one eager to continue the discussions, share their experiences, and build connections. Such moments make me realize that while technology is the enabler, it’s the people who truly drive change.

I wish to express my deep gratitude to the organizers of Disney’s Data & Analytics Conference. To be provided with such an esteemed platform to share, learn, and connect was genuinely special. The success of our booth, the reception of our speaking session, and the overwhelming turnout at our happy hour is a testament to the thriving community of data enthusiasts and the boundless possibilities that lie ahead.

Orlando, with its charm and the enchanting aura of Disney, proved to be the perfect backdrop for this event. As I walked through the conference halls, I could feel the fusion of Disney’s magic with the innovative spirit of the attendees — making it a unique experience that will be cherished for years to come.

In conclusion, our journey at Disney’s Data & Analytics Conference was nothing short of extraordinary. It was a melange of learning, networking, and celebrating the marvels of technology. The memories created, the insights shared, and the connections made will undoubtedly shape our endeavors in the days to come.

Thank you, Orlando, for the warmth. Thank you, Disney, for the magic. And thank you to every attendee who made this event a landmark in our journey. Here’s to harnessing the power of AI and data analytics to script a future filled with innovation, growth, and success! 🌟🚀📊

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Catherine Farley
MicroStrategy

Marketing aficionado. Skiing enthusiast. County fair award winning baker. Proud dog owner. Corporate rebel.