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For an early-stage startup, any competitive advantage that can differentiate it from its peers is one that should be explored. One method many startups turn towards to potentially gain an edge over the competition is stealth mode. Here we will be discussing how stealth mode can be beneficial for some startups, the potential drawbacks of operating in stealth, and the type of startups who could stand to gain the most from this method.

What is startup stealth mode?

Startup stealth mode refers to the development of a company in secrecy before emerging for a public launch. It enables startups to temporarily keep things under wraps…

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Venture capital (VC) and angel investing is an exciting arena of high risk and potential for high reward. Investors can invest in a private company during a round of raising capital, or investors can acquire these shares later from another investor. VC investments thus can be broadly categorized as either a primary investment or a secondary investment.

In a primary investment offering, investors purchase shares directly from the company, or issuer, which provides fresh capital for the company. …

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One of the most exciting things about being a startup investor is that it offers an opportunity to invest in the future. Whether it be through green energy tech, sustainable agriculture, advancements in medical technology, or others, the innovations that will power our future are often born of startups.

For investors who want to see their money make a difference, investment strategies like socially responsible investing (SRI) and impact investing, or risk management frameworks like environmental, social, governance (ESG) risk factors are tools that can help guide ethical investment decisions.

Socially responsible investing (SRI)

What is SRI?

Socially responsible investing (SRI) is an investing strategy that considers…

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As an investor considering an investment opportunity in an early-stage startup, an important piece to examine is the startup’s traction. There are many forms traction can take, depending on the type of business and how far along it is. Here, we will be discussing what traction means, how traction may appear across different spaces, and some general indicators to look at when assessing an early-stage investment opportunity.

What is startup traction?

Another way to say that a startup is gaining traction is that it’s gaining momentum. It’s not quite to the growth stage, but it is headed in that direction. Traction is important to…

Earlier this week, the Securities and Exchange Commission (SEC) voted to approve significant updates to the exempt offering framework that were introduced in a June 2019 concept release and more formally proposed in March of this year. Intended to simplify and improve the exempt offering framework for companies in order to stimulate capital formation, and expand investment opportunities for investors, these updates primarily impact offerings under Regulation Crowdfunding, Regulation A, and Rule 504 of Regulation D. …

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One of the key elements to winning over investors to actually invest in your startup is demonstrating that you have a viable market for your product. Not only do you have to have a target market, but you also should be able to provide evidence that your targeted market needs your product and will purchase it at your price point. Let’s tackle a few strategies for proving your product’s market to potential investors.

Articulate the problem or pain point

The first step to proving your product market is to clearly articulate an existing problem or gap that potential customers are looking to solve. Depending on where…

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Raising a seed round is no mere feat, but making the jump from seed to Series A can be a real hurdle for many startups. In this blog, we will be discussing what a Series A round is and how it fits in with other early-stage rounds, when to time your raise, and tips for preparing your startup for a Series A raise.

What is a Series A?

A Series A round is a financing round that follows a company’s seed round. Usually, it’s a startup’s first significant round of venture capital funding. The “A” traditionally refers to the class of preferred stock investors receive…

Whether you’re new to venture capital (VC) or have been investing in startups for some time, you can always learn more about the world of startup investing and VC. Likewise, whether you’re a first-time startup founder or have been around the entrepreneurial block before, you can still find new tips to fuel your business and fundraising.

Ready to Read?

While blogs and online articles can be great resources, a deep-dive into investing topics with a good book is a valuable way to expand your knowledge. Check out a few of MicroVentures’ go-to resources for learning more about the world of venture capital.

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist


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Startups begin with the idea of a product or service that should be appealing and useful for customers, but without a customer acquisition strategy, your startup won’t get far. Potential customers go through a general purchasing process of awareness, consideration, and decision, and you want to make that process as easy as possible for them.

When you are trying to acquire your first customers, consider how easy it is for potential customers to follow this process. You need to first know who your most likely customers are — this is your target market. Next, figure out how to reach them…

2020 was anticipated to be a big year for tech IPOs, with speculation that companies like Airbnb, Palantir, Topgolf, and more were preparing to make their public market debut. However, due to the coronavirus pandemic, the IPO market slowed down significantly in the first half of the year. Fortunately, things are starting to pick up again, and there are several tech companies expected to make their public market debut between now and the end of the year.

In this blog, we will be walking through what it means for a company to go public, different means of taking a company…


Venture Capital Investing for Everyone

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