Member-only story
Final Cut Pro Takes Las Vegas? | NAB 2023
Can we expect something exciting from Apple for Final Cut Pro during NAB…?
NAB 2023 in Las Vegas — its centennial anniversary — is just a few days away, and it has me wondering about what to expect from our old friends at Apple when it comes to their pro products and their “love it or hate it” video editing app Final Cut Pro.
I’ve scoured the exhibitor maps on the NAB website and, as expected, there are no Apple exhibits or booths that I can see. From what I understand it’s been quite some time since Apple had a formal booth or exhibit at a trade show like this, but at the same time it hasn’t been all that long since Apple demoed a major Final Cut Pro update at the Los Angeles Creative Pro User Group meeting in 2019.
Again, I have no hopes to see any kind of demo of, say, Final Cut Pro 10.7 while I’m at NAB. But I will be curious if an update to Final Cut Pro is released sometime around NAB because Apple definitely has a track record of doing so. There were presentations from Apple at NAB between 2016 and 2019 but none since (and perhaps the COVID-19 pandemic is mostly to blame for that).