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Final Cut Pro Takes Las Vegas? | NAB 2023

Matthew O'Brien
M D L N D
Published in
4 min readApr 12, 2023

Can we expect something exciting from Apple for Final Cut Pro during NAB…?

We know Apple employees will be there, but will Final Cut Pro make an appearance?

NAB 2023 in Las Vegas — its centennial anniversary — is just a few days away, and it has me wondering about what to expect from our old friends at Apple when it comes to their pro products and their “love it or hate it” video editing app Final Cut Pro.

I’ve scoured the exhibitor maps on the NAB website and, as expected, there are no Apple exhibits or booths that I can see. From what I understand it’s been quite some time since Apple had a formal booth or exhibit at a trade show like this, but at the same time it hasn’t been all that long since Apple demoed a major Final Cut Pro update at the Los Angeles Creative Pro User Group meeting in 2019.

Again, I have no hopes to see any kind of demo of, say, Final Cut Pro 10.7 while I’m at NAB. But I will be curious if an update to Final Cut Pro is released sometime around NAB because Apple definitely has a track record of doing so. There were presentations from Apple at NAB between 2016 and 2019 but none since (and perhaps the COVID-19 pandemic is mostly to blame for that).

The last time I was in Las Vegas was June of 2018, and I was working on Gwen Stefani’s JUST A GIRL show (in Final Cut Pro, of course)

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Published in M D L N D

Articles about Final Cut Pro, Apple Tech & Filmmaking

Matthew O'Brien
Matthew O'Brien

Written by Matthew O'Brien

Filmmaking + Final Cut Pro + Apple Tech YouTuber with 29.4k subs. BFA in Acting. MFA in Screenwriting. Greater Omaha area.

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