The Elegant Jacket Dress: A Midnight Velvet Style Story

Matt Stelter
Midnight Velvet
Published in
4 min readFeb 12, 2019
Elegant jacket dress — animated

Are you passionate about unique design and exquisite details? Do you like talking clothes? The Midnight Velvet Design Team does! We sat down with them for a fascinating Q& A…and the story behind a gorgeous customer favorite.

The Elegant Jacket Dress

From Sketch to Dress

When we planned this sit-down interview at the creative building, we asked the designers to bring along a Silver sample of The Elegant Jacket Dress. So there we were, sitting together with this gorgeous creation draped over sleek office furniture. Sun was streaming through the windows, and this stunning dress was positively shimmering. When we remarked on this, Ashley actually said that they call the fabric, “shimmer fabric.”

Q: Aside from it’s exquisite shimmer fabric, what makes The Elegant Jacket Dress special?

quotes

How should we accessorize it?

Rachel: Rhinestones make a sparkling, classic choice. They mirror the glimmer of the brooch closure at the waist. I’d do earrings, and with the 3-quarter sleeves, a dazzling rhinestone bracelet is a must. Since this dress is all about vintage beauty, a clutch purse would be perfect. Shoes? Marnie would make a flawless finish.

MV Accessories

What do our customers think? How are the reviews?

They are loving it! Here are a couple of our favorites from Kay and Annie.

“Elegant Dress! Tailored/Sophisticated/Classy/Sassy–all in one! This dress was exactly what I was looking for for my son’s wedding. I purchased the champagne, and I couldn’t be happier! Fit like a glove. So pleased!” -Kay D. from Brenham, TX

“Stunning! I wore this dress to my daughter’s wedding. Compliments galore! I strutted a while! I bought the gray, but I’m about to order the champagne for the future.” -Annie Y. from Richmond, KY

Can we get the Elegant Jacket Dress in other colors?

Kirstie: “YES! In addition to the Silver, we have Champagne and White-and a new color coming out this Fall!

What’s the new color coming out this Fall?

Ashley: “I can’t tell you yet, but I’ll give you a hint: It’s CLASSIC.”

What’s your favorite Midnight Velvet design for spring ‘19?

We want insider Info. What’s in the works for the fall collection? What are you especially excited about?

Tell us about your personal style. Has it changed lately?
Any new tricks or obsessions?

Thanks for joining us. Remember, your style is our designers’ guiding star. Keep shining bright!

Sincerely,

The Midnight Velvet Team

Check out our first Behind-the-Scenes Style Story: Lily Cutwork Shirt from sketch to selling it!

from sketch…to final! Read More

Originally published at https://www.midnightvelvet.com on February 12, 2019.

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Matt Stelter
Midnight Velvet

A 20-year Internet Marketing expert with a passion for building brands through content marketing, video, search marketing, SEO, CRO & UX optimization.