Targeting individual users

James Coleman
Jul 30, 2017 · 1 min read

Sometimes you have one-on-one relationships with some of your customers. Understanding your customers means you might have background on why someone needs to view a new variation you’re working on.

There can be situations where you want to target a specific user or set of users to deliver them a new variation of your application or website. These can include:

  • A user is having a specific problem with an existing part of your application or website.
  • Someone has requested changes to a new or existing feature.
  • You have a limited user base that interacts with what you are testing.

In the same way that defining an audience tells Midship which audiences to include in the experiment, you can define a list of users that are forced to see a specific variation:

You can force users into either multiple or single variations. This gives you a high level of control over individual users. In the above example, the user with an id of james@midship.io gets forced to see the green form variation.


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Midship differs from other testing platforms because it gives you enough control over your users and which variations get seen by who.

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Midship

James Coleman

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i like to code. the st louis blues and taylor swift. back pocket footy player.

Midship

Midship

Midship is the testing platform for measuring and deploying features to your users.

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