Best CMS Every Startup Needs to Use
Almost every business has a website. E-Commerce, news, fashion, food — just name every industry; companies make websites to promote their products or services. However, a website is not something easy to make. It utilizes some complicated coding and programming techniques that not everyone can do. Understanding this difficulty, some people decided to provide Content Management System or CMS to help businesses build websites easier.
What is CMS?
As the name suggests, Content Management System — or often abbreviated as CMS — is software that will help businesses or startups manage every piece of content in a website without having to master programming techniques, such as coding. You can use CMS as an e-commerce website, forum, or blog. It’s customizable and easier to use than building websites from scratch.
The Importance of CMS for Startup
As you know, startups’ business models are usually tech-oriented. They need to build a website to promote their products or services. On the other hand, they need to do it fast. Using a CMS is a perfect way to be more efficient in time. Startups don’t need to bother making a website from scratch and using some programming language and coding, which means they may need to recruit experts in that field.
CMS has many features that every startup can choose according to their needs. Let’s say you need to accept online payment on your online store; you can provide it by installing the online payment feature on the CMS marketplace platform. Yes, it’s as easy as that!
Also, most CMS providers have mobile optimization features. You don’t have to worry about building a different website suitable for your phone. Your website’s interface will automatically turn into a mobile-friendly display every time users open it via mobile phone.
Rather than building a website from scratch, from what I have told you, you can see that using a CMS is a lot easier. You can use CMS as the starter. When your website is stable enough, you can build your website with your preferred features and run your business.
How does CMS work?
CMS works more straightforward than you think. To start, you will need hosting to run your CMS. When you rent a hosting server, they usually provide you with several templates that you can choose. After you decide which hosting service you want to use, login into the platform and select which CMS is suitable for your business.
If you sell products, you can choose a CMS that provides some features that will help you sell your products. After that, you need to fill in some data, such as the website’s name, description, your first post, and more. The web host will make your website public when you’re done with those data.
To operate your website, imagine you make articles in Google Docs. It’s as simple as that. For example, if you want to post an article on your website, there’s a feature that looks like Google Docs with many tools for you to include pictures and any other files. Once the article is done, you can click the ‘publish’ button right away.
Features that every startup need to consider in CMS
CMS has many features. On the one hand, it’s good news since you have many options to choose from. On the other hand, this can be quite a challenge because you don’t know which features will enhance your business performance. That’s why before using a CMS to make a website, it’s better to see what you need to increase your business.
Whether it’s chat features, tracking orders, or even payment gateway, CMS has some extensions to that feature that you can use on your website. Some CMS may not provide it, though, so you need to install it from different resources. It would be best to make sure that the extensions provide your needs on CMS.
Also, another excellent tip for startups that is also very important is to choose an SEO-friendly CMS. The SEO-friendly website can make your page appear on the top of the google search results. It will lead to increased visitors, visibility, and even your selling.
CMS with a solid and broad community with clear procedures is also worth considering. You will do much customization in creating your CMS, which will help you when you face any problem with customizing the website.
CMS Recommendations
If your business needs to include many articles, blogs, or forums, WordPress is an excellent choice for you. Based on data, enterprises use WordPress the most. On the other hand, if you run an e-Commerce, I can recommend Magento for you to use. Magento has many features that are suitable for e-Commerce. It also has an enterprise service for startups with no developers.
Even though CMS is recommended for startups to use due to its efficiency, I can’t say that all startups can use CMS. Some CMS may not provide features or extensions that certain startups need. But, the good news is that most startups can use CMS. Mostly, CMS users are startups who run in the commerce industry.
You may consider CMS as a starter of your business. It’s easy to use and saves a lot of time and money. You don’t have to recruit any experts to build a website from scratch. All you need to do is choose a hosting provider, customize it as you want, pay every month for the rent, and run your business.
