Midtrans 9th Anniversary, #to9ether Moving Forward

Pratyush Prasanna
Midtrans
Published in
3 min readNov 1, 2021

When Midtrans was established in 2012 under the name of Veritrans, the thought of being the leading online payments provider in Indonesia would have seemed far-fetched. Nine years later, today, Midtrans is not only the leading online payments provider but also a trendsetter for payment gateway systems in Indonesia.

This year, Midtrans celebrates its ninth anniversary with thousands of businesses served and hundreds of mission-driven employees helping us grow. To reach this point, we had to tackle many challenges and reinvent ourselves in the past nine years. While it was not easy, it has helped Midtrans to grow to where it is today.

#To9ether with the team, merchants, and partners, Midtrans has become the major player in the payments ecosystem in Indonesia today.

Midtrans’ captivating business journey during the past 9 years

As a trendsetter in the Indonesian payment ecosystem, Midtrans has had an exhilarating business journey. Back in 2012, the term payment gateway still sounded technically complex and difficult. Most people were still very unclear about what a payment gateway was!

With that background, we at Midtrans decided to implement a few game-changing offerings. The first one was making onboarding very easy for merchants — directly via our website and fast through other sales channels. The second was introducing a merchant dashboard, which helped them to track real-time transactions and payment methods. Also, to make sure that trust on online transactions improves for a fledgling market, we built a world-class fraud-tracking system. Last but not least, we focussed on a better acceptance rate, which significantly increased the number of successful transactions out of all transactions. Our acceptance at Midtrans today is better than most payment gateway providers in the industry.

All of these factors have made Midtrans successfully set a new standard in Indonesia.

Stepping into a new milestone after milestone

Over these past nine years, Midtrans has achieved many milestones that help us get to where we are right now. Last year, we released the new website which lays out our offerings and helps merchants understand our offerings, apart from making it very easy to start accepting payments.

Pandemic and supportive moves for SMEs

Midtrans has also launched a special program called Melangkah Bersama to help merchants in the healthcare industry. Midtrans only applies an IDR 1 transaction fee for healthcare merchants helping them make the cost of their operations very low in these difficult times.

The pandemic has fundamentally changed consumer behavior. For safety reasons, more merchants & consumers are now using online payments.

One product which has enabled a lot of our merchants is the Payment Link, which enables merchants to accept payments just by creating a link. They can share that link with their customers, and receive a notification when the payment is complete. Similarly, another service that has helped merchants during this pandemic is a keyboard app called Selly. With Selly, merchants can chat with their customers and then ask for payments more efficiently.

Midtrans, merchants, and partners: #to9ether helping each other to grow

Midtrans’s achievements during these past nine years would not have been possible without the active collaboration between our merchants, our partners and us. And this is what #to9ether means for us. We would not have been where we are today without the help of all three..

Midtrans would not have been where it is today without the trust from our merchants. Over these past nine years, they have stayed with us, knowing that Midtrans will continue to provide the best payment services. Our internal team in Midtrans is a strong, motivated, and goal-oriented team which has a mission to help merchants grow their businesses. Last but not least, we at Midtrans have had a significant impact on Indonesia’s GDP and nurturing companies in the country. Our external partners like Banks, Financial institutions have kept their trust in us to make this possible.

Together, we can achieve more. Much more.

--

--