CEO Pro Tip: Marketing to your Friends

Dana Mauriello
Sep 29 · 2 min read

A lot of Mighty CEOs launch their business by marketing to family members — parents, grandparents, aunts and uncles all make great first customers! Don’t forget that your friends are also potential customers. Here are three tips to help you market your business to your friends:

#1 Add products to your store that your friends will love

Think about the products that your friends want to buy and make sure you’ve put those products in your store. Three of our favorite products for friends are friendship bracelets, blank notebooks, and school accessories. And if you’re not sure what products to pick, face masks are always a good pick — face masks are the best selling item on Mighty and everyone needs them!

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Sets of two bracelets like these are perfect for BFFs — keep one and gift one!
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We have a bunch of blank notebooks with cool animals on the cover — an animal for every personality! Roar!
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These are the coolest… charms for your backpack or keys that you can collect, gift, or trade.

#2 Reach out to your friends in the way that you usually communicate with them

Do you usually communicate with your friends through text messages, Facebook Messenger, Zoom calls? However you usually communicate, that’s how you should tell your friends about your business. If you don’t usually send emails to your friends, email is probably not going to work too well for this :) If you’re unsure of what to say, keep it short and simple — just tell your friends you started a business, ask them to check it out, and don’t forget to include your shop link.

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Here’s a sample text message you might send to your friends to let them know about your business

#3 Offer to help your friend become a CEO too!

You started your own business and are now a CEO — that’s so awesome! The next step to growing as a Boss is to share your knowledge. Offer to help your friends start their own Mighty businesses too. They can sign up by going to https://mighty.business. If you gather a bunch of friends to be CEOs together, you’ll have your own CEO Squad to swap advice and feedback and grow together with!

Mighty Business

Empowering kids through entrepreneurship

Dana Mauriello

Written by

Champion of entrepreneurs, small businesses, and the hustler in all of us.

Mighty Business

We’re on a mission to help kids realize their power and fulfill their potential through entrepreneurship.

Dana Mauriello

Written by

Champion of entrepreneurs, small businesses, and the hustler in all of us.

Mighty Business

We’re on a mission to help kids realize their power and fulfill their potential through entrepreneurship.

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