Parent Resources: Talking about Design
This week’s Mighty CEO Squad session is all about Design — here are some resources to help you dig deeper with your child.
What your CEO will be learning about this week:
This week we’re introducing the concept of branding and how to align the design choices you make with your brand. Danielle Kurtz, the Director of Marketing and Creative at Kids Made Modern will be talking about how she developed the Kids Made Modern brand and how she expresses that brand through design choices from website to packaging.
How they can continue their learning:
We encourage all CEOs to think about defining their own brand. If their company was a person, what would that person’s personality be? Then they should log on to Mighty to revisit their business name, logo, website colors, “About” and “Meet the Boss” website copy sections to ensure each is aligned with their brand. We created a worksheet to help them through this exercise. You can find that worksheet here.
How you can talk to them about Design:
Here are some questions that you can ask your CEO at the dinner table to continue to engage them in thinking about Design and Branding:
- How would you describe your brand? Why did you pick those words in particular?
- How do the colors of your website match with your brand?
- How does your logo match with your brand?
- What’s another brand that you think is similar to yours? How does that company bring their brand to life through Design?
