Taking the Business to the next level by Frictionless Customer Experience.

In this ever-changing world, markets are now competitive more than ever considering the digital era in full throttle.

While traditional marketing tactics like creating a super creative marketing copy or flashy schemes or giveaways for acquiring new customers may just be enough during the old times but with changing desires, customers today expect much more. They just can’t be pampered. In fact, let me tell you that customers don’t just want a great experience in person, they expect the same eye-catchy approach to be extended to their online interactions as well.

Some boring definition………coming your way.

But hell yeah! It’s IMPORTANT.

Customer experience is the type of product that is conceptual, revolving between the seller and the customer as long as the customer feels connected with the product or a particular service from the same seller.

It’s, of course, a two-way love story which can be good or bad. It completely depends on how you fulfill your customer’s proposed requirements.

They just want a flawless experience on your app or website where he reaches his/her destination without any hassle or having to call your customer support for guidance.

For a startup, it becomes immensely important to enhance their customer experience as they are looking to improve and increase their customer database and develop loyalty.

Yes! Loyalty should be one of the most important things to be prioritized.

With all your fancy graphic designers, you can create an engaging and equally effective marketing copy to increase your acquisition rate but it will only make you popular but good retention rates will make it even more profitable.

In the case of our company, Mihuru- Travel Finance, teams here have been super serious with their approach towards developing the best customer journey for their users.

How we optimized our CX to target customer retention.

Before we get too deep into what we did, let me tell a bit about Mihuru (adjective /me/………… noun /hu’ru:/) which means “My Freedom” where we try and make travel more accessible and affordable for everyone with proven travel finance solution. Mihuru is built by a passionate and diverse set of individuals who are immensely ambitious and are on their way to take Mihuru to the next level.

Having helped our community of wanderers fly over 400,000 miles we are more hungry than ever and with our unique set of products we are planning to achieve much more.

We have all heard of Travel Loans which many companies sanction when asked for but here at Mihuru, along with Travel loans we also provide another unique finance solution and we call it “Splitfare” where travelers while booking their flights or holiday packages can pay 25% upfront and the rest can be segregated into installments and can be paid in X months.

Let’s say a user comes on board looking to book a flight to “Somewhere on Earth” 4 months from now. He pays 25% upfront to avoid committing huge lumpsum costs and pay the rest in EMIs for the next 3 months.

How cool is that!!!!

The users who are onboarded on our platform have a certain credit score which we pre-approve and credit it in his Mihuru Wallet where he can now utilize it to plan his travel/vacation.

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Now to optimize it even further, we thought of creating a recommendation system for all our travelers where destinations will be recommended based on their credit score and the amount of credit approved in his Mihuru Wallet.

Disclaimer: I am not going to go techie on this part but if you still are inquisitive to know the back end of it, Well!! you’ll have to follow us on Medium and await a more detailed blog on the Recommendation System that we created by one of our tech geniuses.

There has to be a reason why someone like us would do that. Well!! YES, we thought of simplifying the impromptu decision-making process for our travelers who might have bumped on to our website for the umpteenth time just to figure out where he should plan on going next.

Aren’t we all that messy?

As most B2C companies do, we honored the Hypocritic oath of causing no harm to our customers but instead, we became a travel genie to them who lets them travel in a financially responsible way.

*Thank you for the applause*

Startups usually market themselves based on a product or a feature which is their core differentiator but I believe “Experience” is the key differentiator for the customers post their acquisition.

These personal and continuous connections are what make the best customer experience possible.

According to a survey that I recently came across that the year 2017 recorded huge marketing for customer experience strategies amounting to $71 Bn, and quite shockingly it is estimated to raise more than $85Bn by 2020.

ccording to a recent survey, the year 2017 marked a huge market for outsourced customer experience strategies amounting to $71.7 Bn, and it is estimated to rise to more than $82 Bn by 2020. I believe it’s an excellent opportunity for all the startups out there to charm a wider market and win a million ❤.

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