Metaps Alpha Partners with Sorare to Drive Digitalization of the Sports Industry Through Blockchain Technology

Coincheck Technologies
Published in
3 min readAug 6, 2020


Metaps Alpha, Inc. (headquartered in Minato-ku, Tokyo; Yuichiro Yamazaki, President & CEO) has announced today that it has formed a partnership with Sorare, a global fantasy football operator.

Partnership Details

Through this partnership, all official club blockchain cards for sale on Sorare will be tradable on miime, a marketplace for digital items (NFT) operated by Metaps Alpha.

Metaps Alpha will also serve as Sorare’s promotional and marketing liaison for the Japanese market, assisting in negotiations with the Japanese fan community, media, and other partners to help them expand their presence in Japan.

Partnership Background

As digitalization continues to accelerate across all industries in the midst of the global coronavirus crisis, world-class sports organizations such as the NBA, a professional basketball organization, and the MLB, a professional baseball organization, have already begun offering digital content using blockchain technology in the United States.

Sorare, a fantasy football enterprise in which European professional football clubs participate, and Metaps Alpha, a digital items (NFT) marketplace operator, have entered into a partnership with the aim of promoting the digitization of the sports industry by leveraging the strengths of both parties: blockchain technology.

What is Fantasy Football?

Fantasy football allows users to score their dream team of favorite players and compete against other users. Since the score is calculated based on real-world match scores, this type of game is very popular among soccer fans and has over 15 million players in Europe alone.

Sorare fuses the excitement of traditional trading cards into the form of digital trading cards, using the power of blockchain technology to allow fans to collect cards of their favorite players in new and unique ways.

About Metaps Alpha

Metaps Alpha is committed to blockchain technology and developing related services.We currently specialize in three business areas in Japan: product development, technology consulting, and marketing research in the blockchain field, with a focus on using the power of technology and design to create a forward-thinking business. As we continue to develop the miime digital item (NFT) marketplace, we plan on further enhancing and revitalizing its trading functionality to include a wide variety of digital contents.

- miime:

About Sorare

Sorare is a fantasy football operator that allows players to trade digital cards of official club football players. Based in Paris and founded in March 2018, its mission is to make crypto-assets fun and accessible for everyone to use through fantasy football.

Sorare’s digital cards attracted more than 25,000 users in July 2020, and currently maintains a monthly transaction volume of $550,000. The company is funded by Tier 1 VCs such as, Partech, Seedcamp and ConsenSys, as well as World Cup champion André Schürrle.

- Sorare:

Partnerships with Metaps Alpha

We are continuing to develop our in-house blockchain-based trading platform, miime, to build new revenue streams for our clients by adding trading capabilities to additional forms of digital content. Our platform can be applied to trade almost any item bought and sold digitally, including digital trading cards, collectible portraits, memberships, tickets, and limited-edition photo collections.

Please feel free to contact us if you are a business or organization that is looking to build a new form of fan community or cutting-edge ways to monetize your business in today’s increasingly digital world.

Company Overview

- Company name: Metaps Alpha Inc.

- Representative: Yuichiro Yamazaki

- Location: Sumitomo Fudosan Azabu-Juban Building 3rd Floor, 1–4–1 Mita, Minato-ku, Tokyo

- Established: May 2016

- URL:



Metaps Alpha Inc.

Inquiries: Mr. Tokuchi / Mr. Narita