Anti-models

Mike Reid
Mike James Reid
Published in
1 min readJul 12, 2015

We’re often told to look for people to model in life.

‘You’re the average of the 5 people you spend the most time with’ kind of rhetoric.

What can often be just as interesting is looking for anti-models.

Who and what characteristics don’t you want model?
What corrections are people not making right now?
Where and why is the system not breaking at the moment?
What’s not working in this situation?
Which direction is the herd not heading?

Modelling has a habit of leading to conformity, convergence, competition and blowing up.

Anti-modelling can help identify divergent pathways, unnoticed opportunities and blue ocean territory.

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Mike Reid
Mike James Reid

Co-Founder at Dent Global. Inspired at the intersection of entrepreneurship & human potential. Perfect mix of Simon Baker, Hugh Jackman and Clark Kent.