Older Work
Archive of older projects and concepts I worked on
UBM Live
Automotive Microsite Concept
Role: Concept, IA, Design, Front-end Code
Brief
I was asked by UBM Live to come up with a concept for the automotive industry that would leverage the vast library of digital assets automakers have to create a virtual autoshow.
Solution
Using the INXPO online event platform, I created a ford themed microsite for the Ford Focus. The interface was designed to highlight video and imagery supplied by the manufacturers.
PediaSure
Eating Assessment Tool/Website
Role: Concept, IA, Design
Brief
PediaSure came to us to create a program to help out with children that are difficult to feed.
Solution
The Eating Assessment Tool was designed as both a print questionnaire as well as an online community site for parents with children that are difficult to feed. The website featured an online version of the assessment tool, an “Ask a Doctor” section, downloadable Feeding Tracker Journal, and shared stories from the community members about the challenges and successes with their child’s meals.
The print version of the Eating Assessment Tool was available at the doctor’s office. The questionnaire, once complete, would slide into the backside of the package and reveal tips for helping the child eat a wider variety of food.
Logos
Various identity Marks
