15 superb UX principles from one of the most revered coaches in history

Use these as your roadmap for individual growth and product team success.

Who is John Wooden and what does this have to do with UX?

“Nicknamed the Wizard of Westwood, [John Wooden] (1910–2010) won ten National Collegiate Athletic…



Helping businesses & individuals apply their UX skills to how they’re experienced by other people. Mike Curtis, Sr. UX Designer and author of The You Design System, has 21 years of experience in design, UX, marketing, e-commerce & sales.

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Mike Curtis

Senior UX Designer / Top writer on Medium / Helping you design the UX of You / 22+ years in design, marketing, & sales.