How to Use the Art of Persuasion to Ace a Job Interview

6 brain science tips anyone can use. And they work!

Mike Curtis
The You Design System

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neon art digital brain waves of a woman
It’s science, and anyone can do it.

Hey, friends! If you’re gearing up for a job interview and want to make a standout impression, I’ve tried to write down some techniques I’ve used over the years. It always impressed me when something “clicked” in an interview. As I unpacked those successful interviews, one principle rose to the top: Persuasion.

Persuasion is an essential element of human interaction that can influence the outcomes you achieve. Principles of persuasion work wonders in a job interview to help you strategically master self-presentation. I use these techniques and teach them to those I mentor.

I’ve compiled a short, unofficial guide to help you use the art of persuasion in interviews, ensuring you come across as the top candidate.

Let’s learn how to make persuasion your secret interview weapon.

Step 1: Do Your Research and Prepare

Take the necessary time to understand the company. Show you care. Be one step ahead and show them you’ve already done your homework. Before stepping into the interview room or hopping on a Zoom call, set aside time to understand the company thoroughly.

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Mike Curtis
The You Design System

Senior UX Designer / New articles weekly on design & self-improvement / Helping you design the "UX of You" / 22+ years in design, marketing, & sales.