Thesis Couture: Why a Hardware Fund Invested in Fashion Tech

MiLA Capital
MiLA
Published in
3 min readNov 12, 2018

Hint: A trail blazing founder with a game changing product helps.

Thesis Couture is building a fashion house with deep capabilities in design, engineering, and manufacturing without sacrificing style. The founder Dolly Singh is a strong, confident, intelligent leader. Over several meetings, conversations and through due diligence we discovered that she embodies the qualities we look for in an entrepreneur (e.g. curious, principled, creative, etc.). And that Thesis has the potential to realize their vision of becoming the “Nike” for Women.

Initial Product: Women’s Heeled Shoes

Dolly has an eye for identifying talent and building high performing teams. She was formerly Head of Talent at both Oculus VR and SpaceX. The Thesis team has expertise in architecture, fashion, engineering and medicine. Dolly formed partnerships with prominent Italian shoemakers to reengineer the stiletto design and manufacturing process, which has not been done before for women shoes. Thesis’s limited edition Olympus One stiletto shipped to initial customers earlier this year.

The redesign required a re-educated supply chain.

Thesis is an active member of our community and has made introductions to prospective mentors. Likewise, MiLA will act as a sounding board on supply chain challenges and extend accelerator benefits to support growth and brand awareness.

We are fortunate to have been able to join Full Tilt Capital, Backstage Capital, BBG Ventures, Salesforce’s Marc Benioff, and SpaceX’s Tom Mueller in the Seed round.

We get it. Now when can I get my hands on the shoes?

Last week, Thesis opened up pre-orders for their first micro-collection (Thesis Couture Capsule One) and announced the opening of a Bridal Boutique.

We believe that this launch marks the beginning of a revolution in women’s luxury footwear; with Thesis LIFT Technology and a more approachable price point in the luxury category, women will no longer sacrifice comfort for beauty — we can now have both. Please follow these steps, to complete your reservation:
1) Go to ThesisCouture.com
2) Click on Shop, or on any one of the product images
3) During checkout you can also use a second code: C12018 for a $40 gift credit

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MiLA Capital
MiLA
Editor for

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