Miles announces strategic partnership with East Japan Railway and MS&AD (Aioi Nissay Dowa Insurance)

Parker Davis
Miles
Published in
3 min readJul 14, 2021
Miles, East Japan Railway Company, Aiois Nissay Dowa Insurance cobranded image

Miles is excited to announce a strategic partnership with East Japan Railway Company (the largest passenger railway in Japan) and MS&AD (Aioi Nissay Dowa Insurance — leading insurance co.) respectively, to provide New Mobility Services that will lead to regional revitalization in Japan. It will further strengthen their cooperation to improve customer service, develop local governments and local services, and will contribute to the sustainable development of society and the community by providing safe and secure public transportation.

Aioi Nissay Dowa Insurance is actively expanding partnerships with local governments and its regional network in view of such smart cities and new mobility societies. East Japan Railway Company is also promoting regional revitalization by taking advantage of the railway network. The two companies have agreed to work together with Miles for the first time in Japan, as part of efforts for regional revitalization.

“As Miles continues to grow, we have identified Japan as an important new market as we expand outside of the US. We couldn’t be happier to partner with East Japan Railway, one of the largest transportation companies, and Aioi Nissay Dowa Insurance, one of the largest insurance companies, as we move forward with entering the Japanese market.”Jigar Shah, Miles CEO and Co-founder

Graphic demonstrating the shared benefits of a partnership with Miles

The Miles app is the first smartphone-based application in Japan that automatically identifies travel modes and assigns unique travel points to users automatically. The app was localized for the Japanese market including translation into Japanese and it successfully tested the effectiveness in providing customer insights related to travel, transportation, and lifestyle activities. Urban design that uses AI and big data to fundamentally revolutionize society is rapidly advancing in Japan and around the world. Miles is excited to be a contributor to this advancement and have a positive impact on economic environment change.

Looking forward, Aioi Nissay Dowa Insurance and East Japan Railway will work together using Miles technology with local governments and partner companies. Utilizing Miles’ algorithm for the accumulation of users’ transportation methods and ranges, the companies, along with local governments and partners, will provide users with added value through rewards. These rewards will provide users with convenient services in the area, such as shopping and lodging, and will contribute to the development of safer and more secure communities.

About Aioi Nissay Dowa Insurance

Aioi Nissay Dowa Insurance Co., Ltd. offers insurance services. The company offers fire insurance, casualty insurance, automobile insurance, allied insurance, life insurance, and other insurance products. Aioi Nissay Dowa Insurance provides its services to individuals and groups domestically and overseas.

About East Japan Railway Company

East Japan Railway Company is the largest of the seven Japan Railways Group companies and provides rail transportation services in the Kanto and Tohoku regions, including Tokyo. East Japan Railway services include the bullet train network and the Tokyo metropolitan network. East Japan Railway also leases real estate and operates hotel, travel, and restaurant businesses.

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