Miles Partners with Stellantis to Launch New Integrated Rewards Program and App
Today we’re thrilled to announce a partnership with Stellantis, one of the world’s leading automakers and mobility providers, to launch Stellantis Miles, a new integrated rewards program and app that we developed for Stellantis on a white label basis. Available for free download on iOS and Android, the Stellantis Miles app allows Chrysler, Dodge, Jeep®, Ram, Fiat and Alfa Romeo customers to earn miles for all their travel, unlocking incredible value for customers beyond common loyalty rewards offered in the automotive space.
Customers earn 2x miles for driving their registered Chrysler, Dodge, Jeep®, Ram, Fiat, and Alfa Romeo vehicle, 5x for riding a bike, and 10x for walking or running. Rideshare services are also part of the program and are rewarded 2x miles.
Users can redeem their miles for personalized rewards from more than 250 leading retailers available through the Miles marketplace, as well as a curated list of rewards exclusive to Chrysler, Dodge, Jeep, Ram, Fiat, and Alfa Romeo customers through Stellantis’s network of partners. In addition, existing Stellantis apps such as the Uconnect and Jeep apps now include direct integration with Stellantis Miles.
Our vision at Miles has always been to reward mobility as universal behavior, creating a new economy and marketplace where every mile traveled accrues to value. Through our partnership with Stellantis (and the growing white label portion of our business), we’re extending that value prop even further with OEM partners. Stellantis Miles is the first-ever loyalty program in the auto industry that truly rewards customers for all their travel.
The story behind Stellantis Miles
As Mamatha Chamarthi, Head of Software Business and Product Management for Stellantis shares,
“the idea to launch Stellantis Miles was first imagined as a part of Star Up, our company-wide innovation challenge, enabling Stellantis employees to develop new customer-focused technology concepts. We developed Stellantis Miles to deliver additional value to our customers and build on our existing loyalty programs.”
In addition to working closely with Stellantis to develop its new loyalty app, Miles conducted a 12-month pilot to test the Stellantis Miles app experience and incorporate feedback from customers, while also ensuring direct integration with their existing Jeep and Uconnect loyalty apps. After months of hard work by our collective teams, we couldn’t be more excited to support Stellantis as they officially launch Stellantis Miles with customers!
Building loyalty with every mile traveled
Personalized rewards available through the Stellantis Miles app include Acorns, Buffalo Wild Wings, Chewy, Farfetch, Fetch rewards, FuboTV, Garmin, Getaroom, Harry’s Razors, hims, hers, HP, Pandora, Restaurant.com, Rover, Sam’s Club, Shipt, Stash, Thrive Market, Wayfair, as well as gift cards from Amazon, Starbucks, Target, Walmart, and other retailers. As part of the loyalty program, customers can also shop with Stellantis brand dealerships and affiliate partners, receiving rewards in the form of credits on service, merchandise, and more.
Similar to the Miles app, Stellantis Miles provides opportunities to give back by donating to various charities. Customers can donate their miles to charities including One Tree Planted and National Breast Cancer Foundation. Over time, Stellantis plans to expand the exclusive perks, rewards partners, and charities available to customers.
Mobility is a universal behavior that should be rewarded.
For those of you who have followed Miles’ journey and rapid growth over the past year, you may be wondering what led Miles to partner with a leader in the auto industry such as Stellantis? The answer is quite simple. Our vision at Miles is to deliver value for every mile traveled — rewarding all forms of mobility and modes of transportation — with greener forms of travel incentivized even further.
As one of the leading automakers and mobility providers in the world, Stellantis shares a common vision — to develop an integrated rewards program and app where customers are rewarded simply for commuting how they do every day. With Stellantis Miles, customers not only get 2x miles for driving their Chrysler, Dodge, Jeep®, Ram, Fiat, and Alfa Romeo vehicle (or taking rideshare), but also 5x for riding a bike and 10x for walking or running.
To learn more about our OEM partner program, click here. Miles is working with select OEM partners across industries and modes of transportation to create customized loyalty programs and unique app experiences all powered by Miles platform. For partners, this provides a powerful way to improve their existing loyalty program, elevate their brand and engage customers with exclusive rewards, mobility challenges, and more.
