[ANN] Korea’s No.1 convenience store CU joins the MiL.k alliance

Milk Partners hereby announces that it has made a strategic partnership contract with BGF Retail, the operator of Korea’s №1 convenience store brand ‘CU’.

Being as the largest convenience store chain with 15,000 stores in Korea, CU is also renowned to have №1 brand reputation as a CVS brand. It has its own membership program ‘CU membership’, and customers can earn and use the Pocket CU points at its stores nationwide.

Through the partnership contract with CU, MiL.k alliance’s rewards point ecosystem will be much broad as to incorporating offline convenience stores. Also, the synergy between MiL.k’s partner services like Yanolja, Shinsegae DF, Megabox, and CU is expected to be much stronger in increasing the utility of each rewards point and doing co-promotions, providing more benefits to the MiL.k users.

Milk Partners and BGF Retail will collaborate on the followings to contribute to the MiL.k platform.
① Integration of user accounts and rewards point systems
② Rewards point-based co-promotions to provide user benefits

Milk Partners will keep making its best effort to add new partners and provide bigger benefits.

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