[ANN] Strategic Business Partnership with Ambassador Hotel Group
Milk Partners has made a strategic business partnership with Ambassador Hotel Group. With the partnership contract, Ambassador Hotels & Suites will be added to the MiL.k Alliance as a service partner, and its membership points will be integrated on the MiL.k platform.
Being as Korea’s representative hotel group with over 60 years of history, Ambassador Hotel Group has introduced global hotel brands like Pullman, Novotel, Mercure, ibis, etc. into Korean hospitality industry and is providing premium hotel services through 26 hotels in 7 major cities in the country. Hence, Ambassador Hotel Group’s participation in the MiL.k Alliance is expected to enrich the rewards ecosystem with more premium benefits.
Through the partnership, Ambassador Hotels & Suites membership point will have higher user benefits as it will become exchangeable with Milk Coin (MLK) and further connected with other service points on the MiL.k platform. Users will also be able to buy Ambassador points in Milk Coin and use them for hotel booking and food & beverage services.
Milk Partners and Ambassador Hotel Group will tightly collaborate on the followings.
① System integration between their member accounts and rewards programs
② Rewards point-based promotions for higher user benefits
MiL.k will continue to expand its rewards ecosystem with more sector-representing services to benefit its users.
Xangle announcement: https://xangle.io/project/MLK/recent-disclosure/6080c63edf599c4b5c3f39c1
