[ANN] Strategic Business Partnership with MEGABOX
Milk Partners has made a strategic business partnership with MEGABOX, Korea’s representative ‘life theater’. With the partnership contract, both parties have agreed to add MEGABOX to the MiL.k Alliance as a service partner so that its membership points would be integrated on the MiL.k platform.
Being as the industry-leading multiplex brand with 103 theaters and 713 screens in Korea, MEGABOX’s participation in the MiL.k Alliance is expected to enrich the rewards ecosystem on the MiL.k platform.
With the partnership, MEGABOX membership point will have higher user benefit since it will be exchangeable with Milk Coin (MLK) and further connected with other service points on the MiL.k platform. Also, users will be able to buy MEGABOX points in Milk Coin and use them for buying movie tickets, snacks in the theater, and shopping in its point mall.
Milk Partners and MEGABOX will tightly collaborate on the followings.
① System integration between their member accounts and rewards programs
② Diverse marketing activities utilizing each other’s on/offline media infrastructure
③ Rewards point-based promotions for higher user benefit
MiL.k will keep expanding its rewards ecosystem with more sector-representing services to benefit its users.
Xangle announcement: https://xangle.io/project/MLK/recent-disclosure/6080c63edf599c4b5c3f39c1
