[MiL.k Pedia] #1. 📢MiL.k unlocks the hidden value of rewards

The MiL.k ecosystem allows users to exchange points earned from various services for Milk Coin (MLK), which can then be redeemed for points from other companies. MLK is the best way to spend your points wisely.

Do you have a drawer full of unused loyalty points?

Have you ever earned mileage points while shopping online or flying? Most of us have, but unfortunately, You’ve probably had the experience of not being able to redeem all the points you’ve earned.

You can’t integrate points from multiple places into one place, so you don’t have enough to get the services you really need, or the points have an expiration date, so they naturally disappear.

According to Grand View Research, the Loyalty Management Market size is valued at approximately USD 9.8 billion in 2023 and is expected to grow at a CAGR of 20% between 2024 and 2032.

MiL.k team wanted to solve the problems found in the traditional loyalty market and bring more utility to the growing Loyalty Management Market through Blockchain.

Limitations of the existing point integration programs

Point alliances that allow users to redeem points from other companies have existed before. User “a” receives points from Company A and converts them to points from Company B through a point alliance to use a service. Company B sends a settlement to Company A for the points redeemed by User a, and Company A pays Company B for the points redeemed by User “a”. However, in this process, there were barriers for point integration to overcome, considering how much value to measure and settle each company’s points. In addition, the cost of deploying systems is an obstacle. As a result, integrating points between companies is not as easy as it seems.

Solutions from the Milk Alliance

MiL.k is a point exchange and integration platform that allows users with points from multiple companies to exchange for points from other companies using MLK (Milk Coin). On the platform, points are exchanged in the market according to the exchange rate at which users exchange points, so the problem of the appropriateness of the exchange value is solved.

Why MLK (Milk Coin)?

So, you might ask,“haven’t there been other blockchain projects that have tried to integrate points through blockchain technology?”

While there have been previous attempts, the unique factor in the success of Milk is the point of contact with the real world economy — the feasibility.

The Milk Alliance is made up of companies that can be part of a customer’s lifestyle cycle. The user base and information about MiL.k’s partners are listed below.

• Yanolja : 15 million user base, an OTA that provides leisure services such as accommodation and leisure bookings
• AirAsia : 51 million user base, Asia’s largest low-cost carrier
• CU : 15 million user base, South Korea’s №1 convenience store company
• OK Cashbag : 21 million user base, Korea’s largest integrated mileage service operated by SK Planet
• L.Point : 42 million user base as an integrated membership mileage operated by Lotte Members
• GetPlus : a multi-brand coalition loyalty program
• MEGABOX : Korea’s leading life theater
• Shinsegae Duty Free

There are also a number of other partners in the MiL.k ecosystem.

Customers of companies participating in the MiL.k Alliance will use or hold MLK in exchange for points. This is not a complicated process, and anyone can do this by simply signing up for the MiL.k App and linking it with their points from each company.

Furthermore, through MLK(Milk Coin), each company’s reward points can be connected to external exchanges, or even if you don’t have points, you can use MLK to exchange points. MLK is listed on global cryptocurrency exchanges such as Bybit, HTX, Gate.io, KUCOIN, and INDODAX, so it can be easily traded regardless of country and region.

This means that the services of various companies can be more conveniently accessed through MLK, and the demand for MLK will only increase due to its real value and ease of use.

Currently, the potential users of MLK are not only the customers of MiL.k Alliance participants, but are distributed around the world, including Asia, and the number of companies and projects participating in the MiL.k Alliance will only increase.

Are you curious about the future of the MiL.k ecosystem?

Then check out the MiL.k app via the following link!
👉🏻Android: http://bit.ly/2sm74z6
👉🏻iOS: https://apple.co/2taaYuX

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