Financial Trends Millennials Should Watch in 2024

Robert Savar
Millennial Money Matters
6 min readSep 3, 2024

Overview of Financial Trends Expected to Impact Millennials in 2024

Financial Trends Millennials Should Watch in 2024
Photo by Adeolu Eletu on Unsplash

by Bob Savar, Millennial Financial Times

As we move further into 2024, financial trends are rapidly evolving, impacting how millennials manage, invest, and spend their money. Understanding these trends is crucial for millennials who are striving to build a secure financial future amidst economic uncertainty and changing market dynamics. This article delves into the key financial trends millennials should watch in 2024, providing insights and strategies to help navigate this complex landscape.

1. Rising Interest Rates and Their Impact

Why Interest Rates Matter to Millennials

In 2024, interest rates are expected to remain a significant factor affecting millennial finances. As central banks continue to battle inflation, interest rates have seen steady increases. For millennials, this has direct implications for loans, mortgages, and credit card debt. Higher interest rates mean increased borrowing costs, making financing homes, cars, and other significant purchases more expensive. It’s crucial for millennials to understand how rising rates affect their current and future financial obligations.

Strategies to Mitigate the Impact of Rising Rates

To mitigate the impact of rising interest rates, millennials should focus on refinancing high-interest debt where possible, locking in fixed-rate mortgages, and prioritizing the repayment of variable-rate loans. Additionally, building a solid emergency fund can provide a financial cushion against unexpected expenses that may arise due to fluctuating rates.

2. Growth of Sustainable and ESG Investing

The Rise of Environmental, Social, and Governance (ESG) Criteria

Sustainable and ESG (Environmental, Social, and Governance) investing will become more popular among millennials in 2024. As socially conscious investors, millennials are increasingly interested in investing their money in companies that prioritize sustainability, ethical governance, and social responsibility. According to recent data, nearly 67% of millennials consider ESG factors when making investment decisions.

Why Millennials Should Watch This Trend

ESG investing aligns with millennials’ values and offers potential financial returns. Companies with strong ESG practices often perform better in the long term, reducing risks associated with environmental damage, social unrest, or governance issues. Millennials should explore funds, stocks, and bonds that emphasize ESG criteria, balancing their portfolios to reflect financial and ethical considerations.

3. Increased Focus on Financial Wellness

Holistic Financial Planning Becomes Mainstream

In 2024, there is a growing emphasis on holistic financial wellness, which considers financial health and overall well-being. Millennials are shifting from traditional financial planning focusing solely on saving and investing towards a more comprehensive approach that includes debt management, emergency savings, retirement planning, and mental health.

Tools and Resources for Financial Wellness

Millennials should take advantage of digital tools and resources that help manage finances holistically. Apps that track spending, offer budgeting tips, or provide access to financial advisors can be particularly useful. Employers are also increasingly offering financial wellness programs, including student loan repayment assistance and financial education workshops.

4. The Rise of Cryptocurrency and Digital Assets

Cryptocurrency Goes Mainstream

Cryptocurrency remains a hot topic in 2024, with digital assets becoming a more mainstream investment option. While the market remains volatile, the adoption of cryptocurrencies like Bitcoin, Ethereum, and others continues to grow. More millennials are becoming interested in diversifying their portfolios with digital currencies, drawn by the potential for high returns.

What Millennials Need to Know About Crypto Investing

While crypto investing can be lucrative, it comes with risks. Millennials should only invest what they can afford to lose and consider using dollar-cost averaging to mitigate the impact of volatility. Staying informed about regulatory changes, market trends, and technological advancements is also essential to making informed crypto decisions.

5. Embracing Alternative Investments

Diversification Beyond Traditional Assets

As millennials seek ways to diversify their portfolios beyond traditional stocks and bonds, alternative investments are gaining traction. Assets like real estate, private equity, peer-to-peer lending, and collectibles offer opportunities for higher returns, although they come with risks and liquidity concerns.

How to Get Started with Alternative Investments

Millennials interested in alternative investments should start by educating themselves on available options. Understanding these investments’ risk profiles, potential returns, and liquidity is essential. Platforms that provide access to real estate crowdfunding or peer-to-peer lending can offer a more accessible entry point for millennials.

6. Growing Importance of Financial Literacy

Financial Education as a Key to Financial Independence

With increasing economic complexity, financial literacy has never been more critical. In 2024, there is a push for greater financial education, particularly among millennials. Understanding how to manage money, invest wisely, and plan for the future is essential in navigating an uncertain economic environment.

Ways to Improve Financial Literacy

Millennials can improve their financial literacy by leveraging online courses, attending webinars, and using apps designed to teach fundamental personal finance concepts. Participating in financial planning workshops and seeking guidance from certified financial advisors can also provide valuable insights.

7. Remote Work and Its Financial Implications

The Rise of Remote and Hybrid Work Models

Remote work remains a significant trend in 2024, offering millennials flexibility in where and how they work. However, remote work also has financial implications, from changes in commuting and office expenses to new opportunities for remote job markets.

Maximizing Financial Benefits of Remote Work

Millennials should consider how remote work affects their finances, such as savings from reduced commuting costs or the potential for relocating to lower-cost areas. Additionally, they should assess whether remote work can help them negotiate better compensation or take on freelance and gig opportunities.

8. The Shift Towards Minimalism and Financial Minimalism

Minimalism as a Lifestyle Choice

Financial minimalism, a trend gaining traction among millennials, emphasizes simplicity and mindful spending. By focusing on what truly adds value to their lives, millennials can reduce unnecessary expenses, save more, and invest in their long-term goals.

Implementing Financial Minimalism

To adopt a minimalist approach to finance, millennials should start by decluttering their financial habits — eliminating debt, cutting back on non-essential spending, and focusing on sustainable, value-driven purchases. This mindset encourages living with less while achieving more financial security.

9. Impact of Inflation on Millennial Savings

Understanding Inflation and Its Effects

Inflation remains a concern in 2024, impacting millennials’ purchasing power. As prices rise, the value of money decreases, making it essential to adjust financial strategies to protect against inflation. Millennials must consider how inflation affects their savings, investments, and overall financial planning.

Strategies to Combat Inflation

To combat inflation, millennials should focus on investing in assets that tend to appreciate over time, such as stocks, real estate, or commodities. Additionally, regularly reviewing and adjusting their budget to account for rising prices can help maintain financial stability.

10. The Growing Popularity of Side Hustles

Why Side Hustles Are Here to Stay

In 2024, the popularity of side hustles continues to grow among millennials. Whether freelancing, consulting, or selling products online, side hustles provide an additional income stream and a way to pursue passions outside of a full-time job.

Choosing the Right Side Hustle

Millennials looking to start a side hustle should assess their skills, interests, and market demand. They should also consider how much time they can dedicate and the potential return on investment. Platforms like Fiverr, Etsy, and Upwork offer accessible ways to get started.

Conclusion

As we navigate through 2024, millennials must stay informed about the financial trends shaping their future. By understanding and adapting to these trends — from rising interest rates to the growth of cryptocurrency — millennials can make smarter financial decisions and build a more secure future. Keeping an eye on economic shifts, enhancing financial literacy, and embracing new opportunities are key to thriving in this dynamic landscape.

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Robert Savar
Millennial Money Matters

Bob Savar, retired pickleball instructor, author, and former CEO, mentors millennials on finance and writes a newsletter called Millennial Financial Times.