Milling for 53
Published in

Milling for 53

Rationalizing Secret Lair X The Walking Dead

TL;DR: I don’t support Secret Lair X The Walking Dead.

Not Silver Border: GOOD


“It seemed very easy and natural for us to make cards that did work well within the Magic rules.”


“We wanted these cards to be…like more normal black-bordered cards.”


“Silver-bordered cards are treated by some Magic players as being less than black bordered cards…”

No Godzilla Treatment: GOOD


“Putting extra names on them was aesthetically unattractive.”


“Why can’t the game…peel itself away from the intellectual property…?”

Sold Only in Secret Lair at Launch: NO GOOD

“A lot of those customers don’t go to gaming stores…They still want to be a part of Magic…We want to make those people happy.”


“If you’re a Godzilla fan who heard that Magic is doing something with Godzilla, that particular approach didn’t make it really easy for you to…get what you wanted. You’d have to open Ikoria boosters until you found the card you wanted.”


“We are trying to open up Secret Lair to as many regions as possible…but yes, I openly admit, we have a way to go. I do want to point out that many of the supplemental products we make with unique mechanical cards in black border aren’t on sale either in every market or in every language.”

No Current Magic Equivalent: GOOD


“If needed, we can print a Magic IP version of these cards with a Magic name and creative concept/art.”

Using The Walking Dead IP: NO GOOD


“The Walking Dead has…been a phenomenon…It’s very appealing for us to consider…all those people who we think might make great Magic customers.”


“Negan…forces one of your opponents to play this sick mind game where they have to choose and sacrifice one of their own creatures, but you can also get into their head and trick them into sacrificing more than they had to! It…feels exactly like something the real Negan would do.”


“Bear with us. We’re gonna make a few missteps along the way.”

— Weekly MTG | Secret Lair: The Walking Dead



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