Cut through the jargon: email acronyms
Last up, acronyms! A bit geeky but you’ll thank us
Volume 4: Acronyms
API — is an Application Programming Interface that allows different platforms to talk to each other and share data
B2B — meaning ‘business to business, this identifies your target audience as business/commercial rather than the general public
B2C — business to consumer, selling to the general public rather than to other business entities
CRM — Customer Relationship Management system that allows you to track communications to facilitate the monitoring of buying history
DKIM (Domain Keys Identified Mail) — is an email authentication technique that allows the receiver to check that an email was sent by the authorised owner of that domain. It’s designed to detect forged sender addresses in emails, a technique often used in phishing and email spam.
ESP — Email Service Provider is a company that offers a tool or platform that allows you to easily send email campaigns and monitor their success
IP address — Internet Protocol — the digital electronic address of your computer or the identity of the host or network interface
ISP — Internet Service Provider provides the access for a computer to join the internet
JPG / JPEG — a file format for graphics and images. Created by the Joint Photographic Expert Group, it’s a way of compressing files and is widely used on the internet
MTA — Message/Mail Transfer Agent is used to transfer email from one computer to another using Simple Mail Transfer Protocol
Multipart MIME — Multipurpose Internet Mail Extensions) bundle together a plain text version of your email along with the HTML version of your email (which contains graphics, specific fonts, etc)
MX record — also known as a mail exchanger record specifies the mail server responsible for accepting email messages on behalf of a domain name
PNG — Portable Network Graphics that supports lossless graphics compression, a popular format for use on the internet.
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