#20. Competitor Matrix

This is an exercise to identify the strong and weak points of competitors in Life Documentation market. From paper journals to smart photo apps, there are tones of products out there. I realized all they have different characteristics and directions, and it depends on the value they pursue.

I also placed my solution in the chart for comparison.

Finding gaps: Google Photos vs My solution

Finding gaps: Day One journal vs My solution

Overlap charts and find possible key differentiation where my idea can have the most impact