Facebook Reveals How “Reactions” Will Impact your News Feed
A year after the launch of Facebook reactions, the social media giant finally reveals how leveraging these reactions will affect what a user sees on their timeline.
“Over the past year we’ve found that if people leave a Reaction on a post, it is an even stronger signal that they’d want to see that type of post than if they left a Like on the post… So we are updating News Feed to weigh reactions a little more than Likes when taking into account how relevant the story is to each person” — Facebook Spokesperson
In short, Facebook feels that “liking” a post has become habit for many of it’s users. The like button is so ingrained into platforms functionality that many users seem hit the like button just because it feels like the natural thing to do. The belief is that when a user leverages reaction they are more invested in the post they are reacting to, and since adding a reaction to a post is more of an investment they should be weighed more heavily.