Law of Project Momentum: TANGIBILITY

Jonah Burlingame
Aug 13, 2014 · 1 min read
Image by www.albertopveiga.com

The most tangible effort or deliverable will receive the most attention.

Example: If you present strategy and a prototype in the same meeting be sure to present the strategy first. It will be challenging to get your audience to enter a strategic mindset which once they’ve seen the prototype.

A theoretical hierarchy of UX deliverables by degree of tangibility

  • Prototype (highest tangibility)
  • Visual Design
  • Wireframes
  • Flows, Personas
  • Design Models, Behavioral Models, Interaction Models
  • Business Requirements (lowest tangibility)

Originally published at www.mind-arc.com on August 13, 2014.

mind/arc

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