Law of Project Momentum: TANGIBILITY

Image by www.albertopveiga.com

The most tangible effort or deliverable will receive the most attention.

Example: If you present strategy and a prototype in the same meeting be sure to present the strategy first. It will be challenging to get your audience to enter a strategic mindset which once they’ve seen the prototype.

A theoretical hierarchy of UX deliverables by degree of tangibility

  • Prototype (highest tangibility)
  • Visual Design
  • Wireframes
  • Flows, Personas
  • Design Models, Behavioral Models, Interaction Models
  • Business Requirements (lowest tangibility)

Originally published at www.mind-arc.com on August 13, 2014.