The most tangible effort or deliverable will receive the most attention.
Example: If you present strategy and a prototype in the same meeting be sure to present the strategy first. It will be challenging to get your audience to enter a strategic mindset which once they’ve seen the prototype.
A theoretical hierarchy of UX deliverables by degree of tangibility
- Prototype (highest tangibility)
- Visual Design
- Flows, Personas
- Design Models, Behavioral Models, Interaction Models
- Business Requirements (lowest tangibility)
Originally published at www.mind-arc.com on August 13, 2014.