10 Inspiring Lessons From Seth Godin

“Authenticity is overrated.”

Sergey Faldin 🇺🇦
Mind Cafe
Published in
6 min readJul 17, 2021


Seth Godin. Image courtesy to Forbes.

Mentors are scarce; heroes are abundant. Mentors have to spend time with you; heroes don’t even have to know you exist. Mentors have limited advice (usually, due to time constraints), whereas you can watch heroes all day on YouTube.

That’s something I learned from my hero, Seth Godin.

Here are ten other things I’ve learned from watching, reading, and consuming as much content as humanly possible created with, for, or by him.

The lessons are going to be short, and I’ll provide links to where I got them. Let’s go!

#1. Everyone is an artist

We have no other option.

Seth Godin is the author of more than 15 best-sellers. His books were translated into more than 35 languages. I’ve read many, but not all of them.

‘Linchpin: Are You Indispensable?is my favorite one. In the book, he describes the world in which we live today through an unusual lens — everyone is an artist. If you’re not, well, robots will replace you eventually.

In his definition:

Art — is a gift that changes the recipient.

Whether you’re working at a Starbucks, writing a blog post, or building a business, you can be an artist. You can do the hard work of emotional labor. You can connect. You can make an impact, even if it’s on one person only.

You don’t have any other choice.

#2. Quantify as little as possible in your life

There’s a trend to calculate everything in your life: how much money you’ve spent, how many hours you’ve slept, how many steps you’ve walked, and how many calories you’ve burned.

I get it.

But every time I did that, I felt like my life turned into an ongoing spreadsheet. And I HATE spreadsheets (but for some reason, I am good at them).

Seth Godin said in his interview with Tim Ferriss that he “calculates almost nothing in his life.” That made me feel better.

It’s OK to let go.

#3. Authenticity is overrated



Sergey Faldin 🇺🇦
Mind Cafe

Honest thoughts. Unpopular opinions. Not necessarily true or smart. | The Guardian, Al Jazeera, Meduza | muckrack.com/sfaldin | Subscribe: sergeys.substack.com