McMinimalism Is Sabotaging Your Quest for a Simpler Life
Minimalism isn’t a product you can buy but a concept you should experience.
Minimalism has become mainstream.
And honestly, it’s easy to see why: With thousands of ads, notifications, and inputs bombarding your brain every day, minimalism promises an effective antidote to chaos. If you trim down your life to the essentials, you’ll finally gain space to breathe. That’s the promise, at least.
But here’s the big fat irony:
Somewhere along the way, minimalism itself joined the swarm of overwhelming inputs and aggressive sales strategies. Gurus and marketers started leveraging the ideology of minimalism to sell products, distract from their wasteful policies, and assuage consumption.
These days, it’s not hard to find a shirt branded as “minimalist” that was bleached in China, sewn in Bangladesh, and retailed on the shrine of a massive mall in the US. Brought to your attention through incredible marketing at an unbelievable price.
This begs a critical question: Are products truly minimalist just because they look minimalist? And does buying them make you a minimalist?
I think it’s time to differentiate between the original idea of minimalism — the quest…
