Writing | Self

My 70–20–10 Rules For Writing Content Online

How to pair up quality, quantity, and variety to achieve content success.

Sean Kernan
Mind Cafe
Published in
5 min readMay 2, 2023

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Editorial rights via iStock Photos

I’ve published more than 5000 pieces online — which seems outrageous as I look at it now.

It’s taken years, stubborn persistence, and many shades of frustration and breakthroughs.

I have a few underlying philosophies that help me write more content and also help me cope with the ebbs and flows of writing online.

The fact remains that this trade can be deeply frustrating — but if you can push through that frustration, you can unleash your full writing potential.

Here are two — and they both involve 70–20–10.

The most talented entertainer of the 20th century?

Michael Jackson was sued for plagiarism in 1994.

The plaintiff was a random woman, Crystal Carter, who claimed she’d already written the song “Bad”. The case was laughable and failed miserably in court.

But the deposition involved a rare interrogation of Jackson’s creative process:

Attorney: How many songs were on the Bad album?

Jackson: I think nine.

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Sean Kernan
Mind Cafe

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