You Think You Want 100,000s of Followers. What You Actually Want Is Subtle Fame.
Let me show you why.
Me and my girlfriend were dining in New York when something caught her eye. She leaned across the table.
“Don’t turn around, but I know the couple over there!”
Of course, I peeked over my shoulder. The couple in question were intimate, and no one had gone over to say hi, but my girlfriend’s legs were jangling.
“They’re a big deal!”
She told me that the young couple write books together, and they have a small following on Instagram. My girlfriend is one of them. She wanted to say hello, but she also didn’t want to disturb them.
It was at this moment she coined “Subtle Fame”.
Subtle Fame is when the occasional person might come up to you in the street to thank you for your work, but you’re not bombarded every time you step outside.
It sounds pretty dreamy to me.
“I don’t want to be well known. I want to be known well.”
— Shaan Puri
And as I’ve dug deeper, I realise I’m not the only one. People around the world — even well-known celebrities — are longing for Subtle Fame.
