Persuasion in Practice: Small changes that spark a big influence
Explore how small changes in behavior and perception can have a major impact on your daily decisions and interactions.
Published in
10 min readNov 24, 2023
About the Authors 📚
Meet Robert Cialdini, Steve J. Martin, and Noah J. Goldstein — renowned experts in the art of persuasion and influence!
About the Book 📖
Ever heard of “The Science of Persuasion”? Well, this book is all about that, packed with clever tricks and strategies! It showcases 52 subtle yet powerful techniques to help you influence others effectively.
Core Content 🌟
Divided into four parts, the book covers:
- How to make others keep their word,
- Enhancing your persuasive abilities
- Winning negotiation tactics
- Tips for using these tricks wisely.
Introduction 🌈
Today, let’s dive into “The Small BIG”, subtitled “small changes that spark a big influence.” This book is a treasure trove of persuasion “tricks,” revealing secrets to easily influencing others’ actions.
