The Ten Most Unwanted List
Introduced on March 14, 1950…the FBI Ten Most Wanted Fugitives List was the brainchild of then FBI Director, J Edgar Hoover.
The goal was simple…in hopes that publicity and public awareness would lead to arrests, the FBI listed the names of ten fugitives it considered to be the most potentially dangerous…the ones whose criminal behavior made them a true menace to society.
Their crimes included bank robbery, terrorism, drug trafficking, money laundering, espionage and murder…as well as the latest evolution in criminal behavior…cyber-crime.
So what on earth does the FBI Most Wanted this have to do with you and your performance?
While criminals are not one of my marketing demographics…I do want to use this message to focus on criminal behavior, more specifically on certain aspects of behavior, and why these unwanted negative behaviors need to be locked up and put away.
Say hello to the…Ten Most Unwanted List.
Let’s first define what I mean by criminal behavior…and identify the behaviors that make this undignified list possible.
Criminal behavior is as any act that violates forward progress, undermines self-esteem, compromises your reputation and character, decreases your earning ability and which negatively impacts your relationships, your future, your quality of life and overall peace of mind.
A moment’s reflection will validate this argument…
If the goal is to live a life of excellence, to unleash your greatness and to consistently move the needle forward…then it’s absolutely criminal to do anything less than your best.
It really is a criminal act to dishonor commitments, to be late and unprepared, to not follow through and to say one thing and do another.
The fact is…
Lying is deliberate and calculated deception.
Greed is a repulsive bottomless pit of selfishness.
Debt and over-spending imprison, enslave and extort your peace of mind and future growth.
Gossip is an emotional cancer that is practiced by the weak and which preys on others misfortune.
Apathy, procrastination and laziness are all forms of behavioral rot which only succeed in creating bad luck.
Laziness only succeeds in creating bad luck, wasting talent and perpetuating failure.
Excuses are nothing more than reasons for failure and lame attempts at justifying under-performance.
Negativity and sarcasm are petty thieves that steal happiness and joy.
Resistance to change is a choice that sentences you to obsolescence, irrelevancy and failure.
The greatest form of criminal behavior, the primary weapon of mass destruction that undermines more lives, abuses more marriages and destroys more careers is…NEGLECT.
Neglect is the act of failure. It is not caring for or paying attention to something or someone.
And, when you neglect or simply demonstrate indifference to your health, money, personal development, etiquette and relationships…they quickly begin to deteriorate.
They take on the look and feel of a shabby, run-down, dilapidated building on the bad side of town.
For those who are tempted to justify neglect or who like to think that they can talk their way of criminal behavior….heed these words:
You cannot talk yourself out of a problem that you behaved yourself into…you can only behave yourself out of a problem that you have behaved yourself into.
I have a very simple philosophy on life and success. You shouldn’t steal from yourself…yet that is exactly what we are all guilty of doing when we engage in unhealthy and unprofitable behavior.
If you’re going to commit your life to excellence, wealth creation, the security and financial well-being of your family…and if other people to include your staff, your team, your spouse and children are going to commit their lives to you, you owe it to yourself and to everyone to get the highest, best and most consistent results.
This can only be achieved by behavioral excellence…in other words on being on your best behavior at all times.