Dare to Build Your Own Brand!
Is personal branding only about establishing an online presence? Is it just a matter of making nice looking posts? We answer these questions and much more on this episode!
What is Personal Branding?
Discussing Personal Branding is very timely as we live in a digital economy and find ourselves gravitating to online platforms to reach out and communicate. So, in order to be visible, memorable and remarkable, we tend to think that we have to act in a certain way or behave like a certain person.
However, personal branding is not about creating an artificial brand, it’s about you! It’s about knowing who you are as a person and sharing it with others in an authentic, clear and compelling way.
Why is important to build your Personal Brand?
Your personal brand can be significantly vital to your professional success. If you want to be considered influential, you must develop a strong personal brand. Your personal brand distinguishes you from the crowd.
Your personal brand can be used to demonstrate your knowledge and skills in your areas of expertise. It allows you to highlight your personal strengths and interests. It makes people believe they know you better, and people have much more trust in those they believe they know, even if they have never met.
Useful Links
I found really useful in this regard a Podcast that I would like to share with you: the DTSE Talks.
In the episode, Karim Cheranti, Operational Lead in Social Media and Alexander Luyken, Project Manager in Corporate Communications at Deutsche Telekom, discuss the ins and outs of building your own brand, challenges, benefits as well as some tips and tricks on how to get started.
Hope you find the link and the content useful!
