Uncovering the Roots of Self-Serving Bias: A Deep Dive into Psychology and Strategy
Self-serving bias, a concept that has been around for decades, is a topic that continues to fascinate researchers and practitioners alike. In a nutshell, self-serving bias refers to our tendency to attribute success to our own abilities and external factors when things go well, while attributing failure to external factors and luck when things go wrong.
Self-serving bias is a type of cognitive bias that influences how we perceive and interpret events in our lives. It leads us to view our own abilities, qualities, and actions in a more positive light, and to downplay the role that external factors play in our successes and failures.
This bias was first identified and named by social psychologist Morris Rosenberg in 1965, but the concept has been studied by psychologists for many decades before that. Over the years, researchers have developed various methods for measuring self-serving bias, and have found that it can be a powerful influence on our…
