Kendall Jenner’s Tequila Brand Marketing Is Deeply Problematic — Here’s Why
Why does it sound familiar? Oh yeah, Pepsi.
Kendall Jenner strikes again. In 2021, she released her 818 tequila brand, along with its problematic advertisement, which not only screams cultural appropriation, as much as it displays a lack of interest in the actual culture they think they’re portraying.
But before we dive into the cringe-worthy romanticization of Mexican culture, as seen in her advertisement, let us backtrack a little and understand where all this is coming from.
The background
This is not breaking news exactly. Back in February of 2021, Jenner announced her upcoming launch, claiming it is the result of 3.5 years of work. Social media was quick to point out some concerns about her new venture, among them:
a) Workers who harvest agave and make tequila might be exploited.
b) Celebrity tequila trend is causing real harm to the agave-producing region of Mexico.
Now let’s see what is so problematic about her 818 tequila advertisement.
