Empathic Product Manifesto

v0.2

Cali (Renato Caliari)
Mindful Product
1 min readJun 2, 2018

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  • Purpose OVER Money.
  • People BEFORE Users.
  • Curiosity OVER Certainty.
  • Understanding OVER Assumptions.
  • Help to keep healthy habits INSTEAD OF Creating addictions and unrestricted desires.
  • Bring awareness and give clarity INSTEAD OF Trick or deceive people.
  • Respect to living beings and environment INSTEAD OF Harm to living beings and environment.
  • Help people achieve an intention, considering their own values OVER Conversion Rate Optimization and focus only on metrics about behavior.
  • Serve people well OVER Growth Hacking.
  • Useful content OVER SEO.

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