LoVR Poetically Immerses You in a Lover’s Brain Data

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MindFullyAlive

3 min readOct 5, 2016

If you haven’t tried VR yet and have a decent smartphone, LoVR by is a great excuse to drop $20 or so on a Google Cardboard headset and jump in. The immersive motion design piece tumbles you through a story of “love at first sight” in which brain data is presented as lines of prose.

For example:
“He sees her” — Dopamine is released and there an activity spike in the nucleus accumbens.
“He looks into her eyes” — The amygdala fires and sends a signal via the accellerans nerve that increases his heart rate.
“Their heart opens” — Oxytocin gets released.

The “brain data” is intertwined with the story in way that draws you into the “subject’s” inner-experience.

Immersive studios describes the piece:

More than 100000 chemical reactions happen in your brain every second. So what about the moment you saw the girl of your dreams, and she saw you? If we could capture those few seconds what would the data look like?

LoVR is a document of this moment. A story of love, told through neural activity captured over 4 seconds. As chemicals are released and areas of the brain activated, a form of poetry is revealed within the data. The heart beats, the iris dilates and time stands still as two lovers see each other for the first time.

Below is the flattened, non-VR version. It’s beautiful, but there is no comparison to the 3D, 360 degrees VR experience.

You can the stream VR video via Vittlstar or Vrideo, but we recommend downloading and viewing it using Within for a better quality experience on a mobile device. For those with an Oculus Rift, you can download it here.

Originally published at www.mindfullyalive.com.