6 reasons why we think every business should have a chat bot.

Lucky Wankhede
MindIQ Blog
Published in
3 min readAug 4, 2016

I bet you will either receive or check your favorite messaging app at least once by the time you finish this article. Well lets get started.

The basic human need is to communicate. Every creature have their own language to communicate. As humans we have intrinsic need to communicate, talk and be understood. And thats exactly what recent trends in apps here are showing, we love using chat apps more than any other apps. If you check your phones home screen right now, you will see you have at least 2 chat apps.

Well this poses great a age old challenge for businesses, how to reach these users, customers are reluctant to download new apps. There are multiple reason, I already know my favorite apps and that number is max 15–20 apps. I don’t want to learn how to operate one more app. Why should I download one more app to buy cloths from you I already have 5 of them. My phone doesn’t have space, I don’t have patience to download and learn how to use it.

Enters “chat bots” or as I love calling them “customers personal assistances for your business/service.”

How it changes the business and customer equation. Well first things first,

  1. No need to download new app, chat bot acts as one more friend in your friend list.
  2. No need to learn how new app works, we already know how to chat. You just search for name business name say “Eat Awesome” and say “hi”, the bot which represents “Eat Awesome” start helping you with your queries and helps you completing & tracking your orders.
  3. Drastically lowers your customer acquisition cost. User just have to search business in her friend list and voila your bot wakes up.
  4. Exponentially increased LTV. Customer are more engaged & like interacting with businesses who understand them better, hence customers love coming back to you.
  5. Its a way to stand out in plethora of similar business, competing to eat your customer share.
  6. Exceptional customer service. 24/7 open channel that too one-on-one communication. Your business can service even after off business hour. Why customer has to wait or call you for basic questions like, where is my order, what are your operating hours etc. You can push offers discounts to your customer directly on her favorite app.
  7. (Bonus) And boy oh boy, customers love interacting with them.

Solution sounds great but it poses great set of limits for businesses. We don’t have capital to get to on more channel. This is big engineering investment. We don’t have in house team of “smart” software engineers. How to build bot? How to train the bot? What would my bot do if it doesn’t know the answer for question my customers ask? and many more.

What if I tell you, you can get your business a flashy new bot in just 10 min.

Enter MindIQ.in “We help you build your business on all Messaging apps.”

Before we proceed lets watch a video.

How MindIQ help you get your business to conversation commerce.

Well now you know why people are not downloading your awesome app which you spend a load of money on. And solution is pretty easy, just go to mindIQ.in signup and get your awesome business bot in just few minutes, yes in few minutes.

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Lucky Wankhede
MindIQ Blog

Co-Founder @ MindIQ.in, Entrepreneur, Speaker, Hacker, Full Stack Developer.