Introducing BotLetter 2.0 - The next generation Marketing
One month back, we launched BotLetter 1.0. Our goal was to introduce businesses to a new ecosystem of Social Messaging apps and show them how they can be leveraged to reach customers in an effective way.
Businesses have reacted. Today, we have over 300 Businesses globally using BotLetter to send product updates, weekly newsletters and personalised offers to their customers directly on Facebook Messenger. Not just small businesses or marketers but big brands like World Economic Forum, HubSpot, Mattermark are using BotLetter too as an alternative to Email Marketing. Today we can say that…
The Next Generation Of Marketing Has Arrived
When you think about your own mobile activity, I can almost guarantee that texting and messaging friends and family is done on a daily- if not hourly -basis. With over three billion global users on top four messaging apps, messaging is the single biggest opportunity for brands to engage with its customers and is now possible with BotLetter.
Through BotLetter, brands can build, maintain subscribers list and send personalised content on-demand and at scale. For the end consumer, it is more a personalised recommendation directly delivered to his Facebook Messenger.
Email Marketing is the Past Now !!
Email is the primary channel for businesses to reach customers. Every small, medium and large business is using email as a marketing tool bombarding the users with large volume of messages daily. Consumers do not want any more emails. Email servers are deploying filters to block “spams”. Email marketing is not effective anymore.
BotLetter results - How does it fair up against Email?
Over the past one month, with over 300 businesses using BotLetter to reach their customers. We have enough data set today to tell on how it ranks against Email.
One of the most important metrics tracked in Email campaigns is “Open Rate”. The Industry average Open rate for Email lies around 25-30%. (Source: MailChimp)
Messenger campaigns have seen a 90% Open Rate in 3 minutes or less
(3X of Avg Email open rates)
Another important metric tracked in Email campaigns is the “Click through Rate”. The Industry average CTR is ~3% (Source: MailChimp).
Messenger campaigns have seen a 28% Click through Rate (CTR) on an average
(~10x of Avg Email click through rates)
*As it is still in the nascent stages, we would need to see how these metrics change. Nevertheless, these metrics are very encouraging for businesses.
Here is What’s new:
Analytics
Now that you know how businesses have faired up in the past one month, you too can see how your campaigns perform using our new In-depth Analytics features. Businesses can now track campaign, user level open rates and click rates.
WordPress Plugin
Now add BotLetter to your WordPress site with ease. Subscribe your WordPress site visitors to your BotLetter list and Send personalised campaigns to your subscribers on Facebook Messenger. Check it out here.
Medium Plugin
You can now add BotLetter to your Medium Blogs too. Subscribe your Medium followers to your BotLetter list and send personalised Medium posts to all your subscribers on Facebook Messenger. Click here to see it in action.
Easy Subscribing
We know that you always look for ways to increase your subscribers list! Now your users can easily subscribe to updates through a Sharable link, which you can post on popular social channels like LinkedIn, Twitter and Facebook. Click here to see it in action.
What’s coming next
Over the next few months, you can expect even bigger advancements in how you reach and interact with your customers on Facebook Messenger and other social messaging apps using BotLetter.
In addition, we are going to be exploring new ways for large and small businesses to connect to their users. We are committed to facilitating those relationships in a way that helps businesses improve their overall customer engagement and sales.
