Introducing BotLetter: Email Marketing is Dead!!!

Anup Reghunathan
MindIQ Blog
Published in
3 min readSep 26, 2016

Consumers are getting more and more weary with today’s advertising campaigns. Promotional campaigns does not create long term brand-consumer relationships. Consumers want to know more about the company that they are buying from, what their values are and their plans for the future. To foster a long lasting relationship, the businesses not only need to sell their products but also need to engage with the customer in more subtle ways.

Newsletter Marketing involves sending out informational newsletters to interested parties. Newsletters contain a variety of information — industry trends, interesting statistics, “how to” articles and company news. Email is the primary channel for Newsletter Marketing.

E-Mail marketing has its own drawbacks.

Every small, medium and large business is using email as a marketing tool bombarding the users with large volume of messages daily. Consumers do not want any more emails. Email servers are deploying filters to block “spams”. Email marketing is not effective anymore.

Today, we are launching MindIQ- BotLetter, a new strategy to engage better with the customers and build long-term relationships. Customers have abandoned emails and are using messaging channels more and more for communications. Let MindIQ help you take your newsletters to where the customers are.

Facebook does not allow any promotional content in Messenger. Read Facebook Messenger policies before creating your BotLetter Newsletter campaigns.

How BotLetter works?

Create a Subscriber Pop-up Form: On MindIQ’s on boarding portal, businesses will be able to create a customisable sign-up form. Once created, forms can be easily added to your website.

User Sign-Up: Visitors to your website will see the pop-up and can decide to receive Newsletters in Messenger by signing up.

Newsletter Creation: On MindIQ’s on boarding portal, you can create rich newsletters and schedule to send them to users at a fixed time.

Check out a real demo now at www.mindiq.in

Ready to build your Newsletter Marketing around Facebook Messenger! Start your first Newsletter at www.mindiq.in/botLetter

Facebook does not allow any promotional content in Messenger. Read Facebook Messenger policies before creating your BotLetter Newsletter campaigns.

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Anup Reghunathan
MindIQ Blog

Entrepreneur, Co-founder, Tech Enthusiast, Hacker, Microsoft