How is Salesforce CRM beneficial for businesses?
In this Brief article we will go through what & why do we use Salesforce CRM & its advantage to businesses.
What is salesforce CRM all about?
For every business to succeed it must have solid work force management and also a dynamic customer relationship management tool which will help the business to evaluate and address the immediate needs of the customers.
So Salesforce has come up with this tool SFA , salesforce management systems which is a combination of Information Systems and Customer Relationship Management systems. Using these tools, businesses can focus on Marketing and sales activities. These activities are considered to be the core in any of the CRM systems.
A CRM system is nothing but a tool which tracks all the stages in a Sales process.
Within this tool, all the customer related information is stored and any sort of contacts or follow-ups done for the customer are tracked perfectly.
Cloud Computing and Salesforce
Cloud computing offers a lot of benefits and few of them are listed out below:
- Cost Savings
- Security
- Flexibility
- Mobility
- Insight
- Increased Collaboration
- Quality Control
- Disaster Recovery
- Loss Prevention
- Automatica Software Updates
- Competitive Edge
- Sustainability
Salesforce is also inline with the same business model of providing on-demand services for its customers based on the requirement. As a base version, they provide an opportunity for the businesses to leverage their CRM models and also provide a way for them to customize according to their needs.
History of CRM
CRM has been in existence for last 40 years where businesses have been using these type of tools to effectively manage their customers and their day to day operations.
It all started in the year 1980 when Robert and Kate Kestnbaum started analyzing the marketing database. Based on this study, the customers were communicated effectively. Thus the stand-alone CRM software got into the picture in the year 1986.
In the year 1990 to 1993, a lot of modifications has been done to the tool and the acronym got into the picture and the tool was brought together by combining the benefits of contact management, sales force automation and database marketing.
What does Salesforce CRM bring new to the table?
The collection and organizing customer data is a full-time tedious job where there is no scope for mistakes. So to avoid these type of manual errors or handling process, there is definitely a need to have a high-quality Customer Relationship Management tool for every organization or business. This will help them to elevate their customer satisfaction barrier to the next level.
With the help of this tool, it will assist you in identifying, understanding and assisting your clients from time to time. This way you will be able to understand and approach your customer needs directly.
The core benefits of using Salesforce CRM tool are listed below
- Be organized and keep a track of what has been done vs what needs to be done
- No need of Single Point of Contact
- Response time is tracked and worked accordingly to resolve the task
- Automation of Tasks
- Improvised data utilization
Different products and services that are offered by Salesforce:
The products and services that are offered by Salesforce are listed below:
- Salesforce Application
- Lighting Platform
- App Exchange
- Salesforce.com Community
Salesforce Application:
Within Salesforce Applications, a predefined or pre built apps are available, i.e. Customer relationship management where the sales executives can keep a track of their complete activity, i.e. from marketing, sales, and customer service or support.
Lightning Platform:
This is part of Platform as a service (Paas) offering from Salesforce.
Using this platform, customers can build any type of application without having any softwares installed or any infrastructure setup. All of the services are defined and provided within the Paas platform. The platform has a capability to integrate with third part tools where customizations can be done to address the unique business requirements.
App Exchange:
This is more sort of a community where a lot of applications are available that are built by independent vendors or partners. Most of these applications are free and can be tightly integrated with Salesforce platform.
Salesforce.com Community:
Salesforce provides an active community for all the individuals who are interested in salesforce platform. With on going training programs and consultation events, best practises sessions and discussion boards, the entire community is active and already serving a lot of enthusiast.
Global CRM Software Market Trends & Growth
The CRM software has seen ocean of changes right from its initial concept to the current market products. Nowadays, CRM software is provided on Saas based model where a steady and incremental growth has been observed. The increased awareness and the necessity of CRM softwares in small and mid level companies has boosted the CRM software utilization.
With the help of cloud computing, the acceptance of softwares have been skyrocketed because all of the data is available 24/7 and can be accessed from anywhere. Cloud computing has actually revolutionized the software industry. Having an appropriate tool for the businesses to manage their CRM activity has been very easy.
Future of Salesforce CRM Software?
The Saas based model ( Software as a service) has become very popular in the market and the need is growing exponentially because of its availability and also the service is offered at a very competitive price where a small to mid scale organization is also able to adopt these tools and get to enjoy their benefits.
According to the market survey, about 70% of the customer or client needs are fulfilled accordingly. This is a big number in the customer service industry where the organizations purely run on the satisfied customers count.
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