Predicting the Myers-Briggs Type Indicator (MBTI) of Celebrities Based on Their Favourite Books

Personality prediction tools have been a beneficial and significant tool in the business world. Whether it’s about hiring employees or tailoring products as per a customer’s need, this tool is growing in popularity for fact-based decision-making. One such personality inventory used worldwide is Myers-Briggs Type Indicator (MBTI).

According to the BBC, 89 of Fortune 100 companies use MBTI as part of their hiring process and even implement it at work to build stronger, more effective teams and healthy organizations. From a business angle, analytics and an understanding of a customer’s personality helps in product development and problem-solving. For example, according to Harvard Business Reviews, assessing a customer’s personality type at the beginning of a call can cut repeat calls by 40%.

As part of this article, we will use MBTI to predict different celebrities’ personalities based on their suggestions for books. Let’s get started!

Dataset

The dataset used for the personality assessment is from Kaggle. This dataset contains data collected through the PersonalityCafe forum and has more than 8,000 rows consisting of personality types with 50 different posts.

We also looked at different sites that have the recommendation of books by celebrities. This data will figure out the personality they are having with Myers-Briggs Type Indicator(MBTI). Using MBTI, we understand celebrities’ characters, including their likes, dislikes, strengths, weaknesses, and compatibility with other people.

Data Analysis

First, we request a web page and then scrape the data from different websites using Python library request and BeautifulSoup, which pulls data out of HTML. After scraping the description of the book, we get all the information about that specific personality. We clean the data by removing URLs, convert them to lowercase, tokenizer, remove punctuation and stopwords.

The MBTI’s 16 Personality Types

The Myers-Briggs Type Indicator focuses on four parameters, and most often, people display dominance in at least one area. Let’s dive deeper into the four spectrums.

Extroverts (E) — These are expressive people, are outspoken, and are friendly.

Introverts (I) — These people are thoughtful and more reserved

Thinkers (T) — These are people who swear by facts and figures, are interested in finding the most reasonable and logical choice, and enjoy a good debate.

Feelers (F) — These are people who make decisions based on what they feel, weigh decisions against their values, and are always keen to know how their decisions will affect the people around them.

Sensors (S) — They focus on their five senses, are highly sensitive, are practical and down to earth, and most importantly, pay attention to facts.

Intuitives (I) — They are creative, curious, open-minded, focus on abstract thinking, and are more interested in theories, patterns, and explanations.

Judgers (J) — They like things planned, want to control things, and prefer things to be settled.

Perceivers (P) — These are people who are flexible, spontaneous, and like to leave things open so that they can change their minds.

With the help of the above analysis, one can deduce the personality of a person into one of the following 16 personality types:

ISTJ — Responsible, sincere, analytical, reserved, organized, trustworthy with sound practical judgment

ISFJ — Warm, considerate, detailed, traditional, devoted caretakers who enjoy being helpful to others

INFJ- Idealistic, organized, committed, creative, enjoy intellectual stimulation

INTJ- Independent, visionary, strategic, reserved, driven by their own original ideas to achieve improvements

ISTP- Self-determined, action-oriented, adventurous, logical, skilled at understanding how mechanical things work

ISFP- Caring, adaptable, realistic, flexible, seek to create a personal environment that is practical and beautiful

INFP- Compassionate, empathetic, loyal, caring, focus on dreams and possibilities

INTP- Theoretical, reserved, intellectual, imaginative, original thinkers who enjoy speculations

ESTP- Pragmatic, versatile, out-going,action-oriented, skillful negotiators

ESFP- Enthusiastic, innovative, tolerant, spontaneous, enjoy helping people

ENFP- Versatile, optimistic, supportive, playful, enjoy starting new projects

ENTP- Strategic, curious, challenging, outspoken, value inspiration

ESTJ- Logical, conscientious, efficient, realistic, like to run the show

ESFJ- Responsible, detailed, friendly, practical, enjoy being productive

ENFJ- Congenial, loyal, verbal, diplomatic, skilled communicators

ENTJ- Straightforward, strategic, independent, ambitious, effective organizer of people

*Each category consists of four letters — the initials of the scales.

Let’s Begin!

Once all the personality traits have been established, we procure all the data about book recommendations from Favobooks. The site includes book suggestions by thinkers, pioneers, entrepreneurs, and visionaries. As part of the study, we first obtain the description of books suggested by the personalities. After that, we define a function that inputs the scraped data, tokenizes them, and then predicts the output based on our classifiers.

How Can You Benefit from MBTI?

MBTI’s model preprocesses your data, fits and predicts the four indicators, and finally shows the result. One can use the same approach to predict the personality type you want.

In Business

Personality assessment helps a company/business hire the right candidate, which eventually helps build a great team!

• MBTI helps gather an employee’s behavior, character, attitude, opinion, and most importantly, it will help understand how they interact with others.
• A company can identify people and build teams taking into consideration their likes and dislikes. This helps employees interact better with their colleagues.
• Personality assessment helps the employer understand the employee’s character better and thus provides suitable stimuli for motivation. Now, who wouldn’t like that?

In Marketing

MBTI is beneficial when it comes to marketing. An enterprise can derive invaluable insights about customers, which can in turn help improve the marketing strategies.

• Personality assessment helps brands tailor their customer services.
• It can also help create targeted content for specific groups.

How Can MindTrades help?

MindTrades Consulting Services, a leading marketing agency provides in-depth analysis and insights for the global IT sector including leading data integration brands such as Diyotta. From Cloud Migration, Big Data, Digital Transformation, Agile Deliver, Cyber Security, to Analytics- Mind trades provides published breakthrough ideas and prompt content delivery. For more information, check [mindtrades.com].

Code

All the codes used here are available at GitHub and can be found here — https://github.com/Mindtrades-Consulting/Predicting-MBTI-of-Personalities-Based-on-books