Minerva Launches Open Beta: To Make How-to Expertise Shareable On Any Website

Peter Crysdale
minervaknows
Published in
3 min readMar 1, 2021

Chrome Extension Empowers Anyone to Create a Digital Guide, Showing You Where to Click Next

NEW YORK, Mar 1, 2021 — Minerva has opened beta access to its free how-to knowledge platform today with an exclusive launch on Product Hunt. Every Minerva user can now create unlimited how-to recipes for friends, family, and colleagues. These workflows, called recipes, are visual instructions overlaying web experiences with the help of an online assistant (a dot named Dottie) that shows the user where to click next.

“Our vision is to create a proactive, ‘on-demand’ how-to training platform that enables anyone to provide step-by-step instructions on how to do virtually anything,” said Peter Crysdale, SVP of Hard Problems. “For example, how many of us have struggled to help grandparents do something online like navigate a Zoom link? Now you can create a recipe and send them the link to help them do it themselves.”

Minerva recipes are best used to streamline information that is cumbersome or confusing. For example:

  • How to: Get COVID Support, Link
  • How to: Update your addresses, Link
  • How to: Check if you are registered to vote in NY, Link

“Our agents have to go back and forth between our platform and Google Drive. This is frustrating and time-consuming! It prevents our agents from being as efficient as possible. Minerva solves this problem!” said Samantha Hurley, Sales Ops Manager at Orchard. “Now, when agents are on a platform, or one of our websites, they can pull up Minerva and Minerva shows them what to do.”

“Before today, there was no easy solution to overlay instructions on a website,” said Joaquin Roca, Co-Founder & CEO of Minerva. “The amount of daily tasks we do on the internet has exploded, and we all needed a simpler way to share our ‘how-to’ knowledge with the world, so we created it.”

Contest to Support Covid Vaccination Sign-ups

Ultimately, Minerva is a crowd-sourced library of how-to expertise for internet workflows. Government websites are notoriously difficult to use — Minerva makes even the most confusing web experiences easy to navigate. This is especially important for Covid vaccination sign-ups. To support this initiative, the Minerva team is donating $1,000, plus $1 for every new account created during the launch. The person who creates the most used recipe will have the donation made to a hospital in their area.

Livestreaming

Minerva is livestreaming its launch over 16+ hours. Its has invited a variety of technology and market experts to stop by the broadcast, including Hans Tung, GGV Capital (#10 on Forbes Midas List) and David Sacks, Craft Ventures (Founded PayPal, Yammer).

The company followed a similar approach for its introduction on Product Hunt in 2020, and was nominated for a “Golden Kitty” award.

Minerva has raised over $5M in venture capital strategically from several investors, including Craft Ventures, GGV Capital, Max Ventures, Charge Ventures, Sagehill Capital, Bayes Ventures, New York Venture Partners and CapitalX.

The Minerva Team

About Minerva Knows, Inc.

Minerva Knows, Inc, the internet’s publicly accessible process creation and sharing platform, empowers anyone to effortlessly capture and share process knowledge, making screenshots and red arrows obsolete. The company’s mission is to make process knowledge and expertise you can trust instantly accessible wherever and whenever you need it. This expands the possibility for support teams, especially in companies that rely heavily on integrations, to give clients on-screen help even as they cross other web properties. Minerva’s sleek design offers a delightful experience for both the creator and document consumer. For more information, visit www.minervaknows.com.

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Peter Crysdale
minervaknows

Serial operator, and SVP of Hard Problems at Minerva. Always learning.