That Product Is Never Done.

It’s just the end of an iteration.

One of the biggest disappointments to me is when we build apps, ship it them to the respective app stores and that’s it. No marketing push, no user adaptation strategy, nothing.

As of June 2015, the Apple AppStore had 1.5 million apps and the Google Play store has 1.6 million. 3.1 million apps total. Imagine those apps all laid out in a super market. Going on and on and on. How are you going to stand out?

It’s one of the core reasons behind starting the MiniCorp show next week. It serves as a media outlet. If the show gains traction, we can use it as a platform to gain hype or focus attention on a startup that’s about to launch a really good product.

Iterate.

Another big piece of advice is that your product is never finished. It will never be perfect and thats a great thing. During that version 1 build, the time and sweat you’ll pour into it will be huge. You’ll work late nights and do everything in your power to get it shipped.

But here’s the thing, when you launch that version 1, you need to start all over again. Watch as users play with your app, define the next path forward and build. Rinse and repeat.

The key is to break versions down to smaller pieces of functionality. People using your app will see constant updates being released. To them, this means there’s a team of people who really care about the product constantly working on it. This is far more impactful than a major release every 3 or 6 months.


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