“Seen and Heard” at Marketing and Web3 Events: Fall 2022 Edition
Published in
3 min readNov 6, 2022
What Some of the Best and Brightest Minds in the Industry Shared from the Stage (& in the Hallways)
After an incredible fall season of conference and networking events — from Advertising Week in New York, The ANA Masters of Marketing Conference in Orlando, NFT.London in (you guessed it) London, and WebSummit in Lisbon — we share some of the highlights and takeaway quotes.
- The pathway from affinity (collectibles) to loyalty (CRM) to identity (first-party data) is going to take time, but the vision is clarifying right before our eyes. NFTs and tokenization provide a more efficient, effective set of tools for brands to take back (some) ownership of their content, data, and relationship with consumers.
- The convergence of creativity, technology, and marketing with Web3 tools and strategies first requires establishing consistency in language. This will serve as a foundation for education, acclimation, and activation to get marketing and brand leaders past some of the initial noise, distractions, and outdated mindsets.
- There is a general paucity of marketing expertise at Web3 events… and a dearth of Web3 expertise at marketing events. This needs to change in 2023.
- A common theme at the more marketing-focused events (ie: ANAs Masters of Marketing) was the need to focus on brand because it ultimately drives stronger results over time. But taking it one step further, ownership (and validation of ownership) on the blockchain gives us the best platform yet for brands to create authenticity, credibility, and fidelity.
