The Sounds of SxSW 2022

Marketers and innovators sound off on Web3, the Metaverse, NFTs and more

March 15, 2020 — The annual SxSW Interactive Conference in Austin, Texas is now in the books, and the conversation was dominated by NFTs, blockchain technology, the metaverse, web3, and cryptocurrency. The return to IRL events, networking and parties was one for the ages, and we may look back on this year’s event as a tipping point for NFTs.

While there is still some terminology confusion, the curiosity has evolved into full-fledged interest. Borderline passion. The next step is strategic planning and implementation. And we’re ready when you are. Here is what some of the biggest names in marketing, digital, tech, and media had to say this week:

Kate Brady, PepsiCo

Tara Rush, Audi of America

Ciarra Dilley, Frito Lay

James Young, Abridged_io

Katina Papas Wachter, Roku Channel

Shawn Francis, We Are Social

Tristan Yver, FTX

Lauren Thermos, e.l.f.

Anthony Pompliano, Pomp Investments

Jay Livingston, Shake Shack

Kate Brady, Pepsico (x2!)

Katie Barrett, LG Ads