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Web3 and Metaverse Topics Dominate Conversations at 2022 Cannes Lions

Memorable Quotes and Highlights from the Best and Brightest Leaders in Marketing

From senior marketers at global brands to the C-Suite at leading agencies from around the world, the thought leadership and visionary innovation was on display at the Cannes Lions: The International Festival of Creativity 2022. So much has changed since we were last together in the south of France back in 2019, and approaches to web3 and tokenization are very much top of mind across the industry. From a curiosity in all things blockchain to showcasing successful activations, here is a snapshot of what was discussed:

Adam Bergman: VP, National Ad Sales — Vizio
Eric Jacobs: Chief Innovation Officer — VaynerMedia
Mike Wente: VP, Creative Marketing — Verizon
John Boiler: Creative Chair, Co-Founder — 72andSunny
Sir Martin Sorrell: Executive Chairman — S4 Capital
Andrew Sneyd: SVP Brand Marketing — FanDuel
David Sandstrom: CMO — Klarna
Zakiya Larry: Global Chief Communications Officer — Constellation
Carmen Graf: VP, Head of Global Brand Advertising — Indeed
Kristen Colonna: VP, Marketing Accelerator — Pernod Ricard

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